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Analyze This | Sacred Symbols+, Episode 240

In our never-ending quest to illustrate the many ways you -- yes, you! -- can work in the gaming industry, we've decided to explore another route in. And this one's for the mathematically-inclined among you. Kurt Lewin is a Senior Analyst at EA-owned racing developer Codemasters, and on this episode of +, he takes the time to go into the finer details of his job: What he studied in school, what he did before he leaped into the industry, and (of course) the day-to-day of his working life. Steeped in charts, tables, and reports galore, Kurt's job is to understand his studio's games' commercial performance through the opposite metric of, say, playtesting or review-scouring. That is to say, he brings the numbers, and it's hard to argue with data. Like similar episodes past, it's our hope that our chat influences some of you out there to get into our industry, leveraging your skills to help deliver killer games to a hungry audience. You don't need to be an artist, programmer, or designer to be here. Far from it.

Comments

OTTAPPS

Fascinating - I know Kurt can't say but I'd be super interested if they do any analytical thinking or theory on whether other F1 games have an impact on sales or engagement. Like this year Frontier released their first effort ar F1 Manager 2022 and speaking anecdotally I decided to buy that over F1 2022 to try something different. Maybe someone people who usually get the EA F1 game did this but decided the management game wasn't for them and went ended up getting it anyway. My plan is to tick tok between the two so they feel somewhat fresh when I visit them every couple of years.

Anonymous

Colin so polite, didn't rush to tell the guy to pull down his microphone.

Kurt Lewin

great question, yes you're right. This is something I looked into and interestingly there was no noticeable impact either way. I particularly thought Steam might have been affected as F1 Manager is more suited to PC with it being a management game, but that didn't seem to be the case.

Kurt Lewin

haha, that mic on my headset was off. I had a different mic off to the side which I use for podcasting. In hindsight I don't know why I didn't put it in front of my face :D

Anonymous

That shit was hilarious maybe and mostly to me. Good interview

Anonymous

Was a really cool listen. I am hoping to be an analyst in games too at some point down the road, so hearing Kurt talk about it helped to put it into perspective.

Anonymous

Been a huge codemasters fan for over a decade, can’t wait to see what they do with the WRC license next year

Andy

as a huge fan of Racing games this was a great listen. Thanks!

Kyle Fox

Good stuff! I've been a Data Analyst for a little over a year now, so it's exciting to hear about job prospects in all sorts of industries; really is a blossoming career path that I don't see going away. Kurt, thanks for sharing your experience! If there are any other Data Analysts in the community, please hit me up and let's connect! 😃 https://www.linkedin.com/in/foxkylefox