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TDNC Podcast #95 - The Rise and Fall of BlackBerry (Patreon)

Published:
2018-05-08 01:31:37
Imported:
2024-01

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Content

BlackBerry was once the most popular smartphone manufacturer in the world. Now they hardly have a presence in the market. What happened?

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Music: "Man Cheeney" by Birocratic (http://birocratic.lnk.to/allYL).
Intro music by BoxCat Games (http://www.box-cat.com).

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Comments

Anonymous

Great topic! I really enjoyed it, here are a couple of things I wanted to mention: 1. I think the reason BB10 failed was that it was too late. A little bit of history from Redmond: Microsoft announced Windows Phone 7 in February 2010, almost 3 years after the initial launch of the iPhone, and they also shunned the iPhone (remember what Steve Ballmer said about it?), but 'quickly' realized that the iPhone would dominate, and decided to counter with a brand new platform; except that it wasn't all new. Behind that shiny new interface lied the same old engine under the hood: Windows CE. The reasoning behind this wasn't to save costs, MS was working on porting the NT kernel to the ARM platform, but to save time. I forgot where I read this, but if they had waited for the NT port to be complete, they would've pushed back the launch by 2 years, the same timing as the BB10 platform, and MS knew they couldn't afford that. They achieved more than BB or Nokia: they became the 3rd platform, with better support than either could dream (specially in 2014). The bad decisions that they took after, well, are another story, but my point is that their new shining platform was dead at the begining thanks to the timing. Nobody wanted to support a 4th platform, even some weren't keen on supporting a 3rd one, why would they support a late competitor? 2. The current Blackberry smartphones have BB software and branding, but are produced and designed by TCL (the same company that manufactures Alcatel smartphones), so you could say that BB as a smartphone manufacturer ceased to exist, at least two years ago.