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In this episode we catch up with Trevor McFedries, founder of the meta media studio Brud (brud.fyi), whose digital avatar artist and influencer Lil Miquela recently caused a stir through signing with one of the worlds premier talent agencies, CAA.

We discuss the origins of the project, why he sees Miquela as more of a challenge to Mickey Mouse than human artists, and also some pretty bold ideas for how avatar led projects might help us reorganise the music industry to be more equitable.

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Anonymous

fascinating disucssion! 3/3 so far! thank you so much! I am curious about the IG account Matt mentions around 58'45".. have you guys figured out what that is?

interdependence

:) The account is called "FuckJerry". He makes 5 figures from sponsored posts, and mostly just reposts other people's memes!