[Ad-Free] Batman (1989): The Story of How Warner Bros. Engineered BATMANIA (Patreon)

Because the experience of watching movies is often so personal and emotional, it can be easy to forget about the less glamorous business side that goes into the making of a movie, or in this case, the making of a pop culture craze. When Tim Burton’s Batman came out there was mass hysteria… a mass bat-steria of buying everything with the bat-symbol on it. Tim Burton’s Batman is more than just a movie, in fact, it’s best understood as a gigantic multimedia and multi-market sales campaign. Especially as film studios have acquired, been acquired, or merged with larger companies that have interests in other industries, the movie itself has become just one part of a larger product line. 

This is the story of how Warner Brothers engineered Batmania.

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