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24hr Exclusive - How To Make an Indie Game Trailer | Game Maker's Toolkit (Patreon)

Published:
2019-05-16 14:51:57
Edited:
2019-05-17 13:36:56
Imported:
2020-03

Content

Hello! Okay, time for something a bit different. 

Making a game is hard. Marketing that game can be even harder. A big part of this is making a really powerful, well-paced, and effective trailer. So I thought... why not make a video about it?

I watched tonnes and tonnes of trailers; read, watch, and listened to everything I could from the best trailer makers around; and analysed lots of trailers to provide the best advice I could.

This was a really interesting / weird video to make... because I didn't capture any game footage whatsoever! Just some stuff from the PSN and Switch shops for the beginning. The rest is all trailers off of YouTube! Really strange editing process, but still fun in its own way.

Anyhoo, hope you like - it will be available this time tomorrow for the world! If I made any terrible mistakes, lemme know now while I can still change them ;)

Mark

Files

How To Make an Indie Game Trailer | Game Maker's Toolkit

Making a strong trailer for your game can be a huge challenge, so I’ve collected a bunch of tips and best practices from the industry’s top trailer makers. More resources can be found in the description, below. Support Game Maker's Toolkit on Patreon - https://www.patreon.com/GameMakersToolkit Have Mark talk at your studio, university, or event - https://gamemakerstoolkit.tumblr.com Sources What Makes an Indie Hit?: How to Choose the Right Design | Ryan Clark https://www.gamasutra.com/blogs/RyanClark/20150917/253842/What_Makes_an_Indie_Hit_How_to_Choose_the_Right_Design.php Heaven’s Vault Case Study | Derek-Lieu.com https://www.derek-lieu.com/blog/2019/1/28/heavens-vault-story-trailer Trailer Made: What Makes a Successful and Memorable Game Trailer | GDC Vault https://www.gdcvault.com/play/1025729/Trailer-Made-What-Makes-a Worst Trailer Mistakes | MJoshua.com http://mjoshua.com/blog/2016/05/02/worst-trailer-mistakes/ Salvage your game trailer with these 12 tricks | MJoshua.com http://mjoshua.com/blog/2016/08/25/salvage-your-game-trailer-with-these-12-tricks/ How Game Trailers Are Made (PAX West 2017) | Derek Lieu on YouTube https://www.youtube.com/watch?v=np11BUGbj88 Trailer Editors To Hire Derek Lieu - https://www.derek-lieu.com/ Kert Gartner - https://www.kertgartner.com Marlon Wiebe - http://mwiebe.com M. Joshua - http://mjoshua.com Find out more Video Game Trailer Specifications | Derek-Lieu.com https://www.derek-lieu.com/blog/2017/10/13/video-game-trailer-specifications-list The Best Debug Tools for Game Capture | Derek-Lieu.com https://www.derek-lieu.com/blog/2018/5/1/the-best-debug-tools-for-game-trailer-capture Making Entertaining and Engaging Video Game Trailers | Kert Gartner https://www.kertgartner.com/making-entertaining-and-engaging-video-game-trailers Virtual Cinematography for VR Trailers | Kert Gartner https://www.kertgartner.com/virtual-cinematography-for-vr-trailers Capturing Great Footage for Game Trailers | GDC Vault https://www.gdcvault.com/play/1025079/Capturing-Great-Footage-for-Game Ideal Game Trailer Length and Labeling | Derek-Lieu.com https://www.derek-lieu.com/blog/2018/12/20/ideal-game-trailer-length-and-labeling Games shown in this episode (in order of appearance) Hollow Knight (Team Cherry, 2017) Wandersong (Greg Lobanov, 2018) Owlboy (D-Pad Studio, 2016) War Builder League (The Cyber Prophet, Unreleased) Vesta (FinalBoss Games, 2018) Mighty No. 9 (Comcept, 2016) The Witness (Thekla, Inc, 2016) Crypt of the NecroDancer (Brace Yourself Games, 2015) Undertale (Toby Fox, 2015) Slay the Spire (Mega Crit Games, 2019) Mark of the Ninja (Klei Entertainment, 2012) Night in the Woods (Infinite Fall, 2017) Cuphead (Studio MDHR, 2017) Wargroove (Chucklefish, 2019) Quadrilateral Cowboy (Blendo Games, 2016) GRIS (Nomada Studio, 2018) Minit (JW, Kitty, Jukio, and Dom, 2018) Superhot (SUPERHOT Team, 2013) Heaven’s Vault (Inkle, 2019) Heave Ho (Le Cartel Studio, Unreleased) Linelight (My Dog Zorro, 2017) Baba is You (Hempuli, 2019) Way of the Passive Fist (Household Games, 2018) Return of the Obra Dinn (Lucas Pope, 2018) Orwell (Osmotic Studios, 2016) Celeste (Matt Makes Games, 2018) Fallout 76 (Bethesda Game Studios, 2018) Spelunky 2 (Mossmouth, Unreleased) Firewatch (Campo Santo, 2016) Enter the Gungeon (Dodge Roll, 2016) Assault Android Cactus (Witch Beam, 2015) Into the Breach (Subset Games, 2018) Absolver (Sloclap, 2017) Katana Zero (Askiisoft, 2019) Guacamelee 2 (Drinkbox Studios, 2018) Dead Cells (Motion Twin, 2018) Ooblets (Glumberland, Unreleased) ABZÛ (Giant Squid Studios, 2016) Duskers (Misfits Attic, 2016) Hyper Light Drifter (Heart Machine, 2016) Ape Out (Gabe Cuzzillo, 2019) Nuclear Throne (Vlambeer, 2015) Papers, Please (Lucas Pope, 2013) Jack Lumber (Owlchemy Labs, 2012) The Messenger (Sabotage Studios, 2018) Tacoma (Fullbright, 2017) Risk of Rain 2 (Hopoo Games, In Early Access) VA-11 HALL-A: Cyberpunk Bartender Action (Sukeban Games, 2016) Forager (HopFrog, 2019) Subnautica (Unknown Worlds Entertainment, 2018) Yuppie Psycho (Baroque Decay, 2019) Factorio (Wube Software, 2012) Music used in this episode Thoughts Alive - animeistrash

Comments

Rich Stoehr

Great video, Mark, and a cool topic for you to tackle. Trailers for movies are hard - trailers for games have the added complexity of conveying game mechanics, not just character and story elements. I think you conveyed that really well, without an explicit comparison to film trailers. Nicely done!

Bernhard Werner

Okay... Took me a second to realise it's not a trailer for a new series on how to make an indie game...

Anonymous

Great video, Mark! As expected, you made a way more polished and concise video about this than I probably ever would 😅 Thanks a million for the citations and links!

Anonymous

This is a fantastic one. Thanks, Mark! One quick heads-up: Gris is pronounced "grease."

Anonymous

Really enjoyed this! Not sure if it's worth making the change, but the quotes at 1:12 and 2:07 both have awkward-looking hyphenation on the first line ("informa-tion" and "some-one" respectively). Maybe consider nudging the text box widths slightly, to see if you can avoid hyphenation altogether? Other than that crazily fussy nitpick, another great episode. :-)

Anonymous

Hi! Great video, as always. It's nice that you can take us on these tangents that are critically important to video games as a whole. I did want to highlight one offhand comment in the video (at 5:08) about Fallout 76. It felt a bit more negative than your usual videos, kind of like a burn more than a criticism related to the topic. If you ever decide to follow up this video, maybe it's a nice idea to talk about video capture artists as well? I had no idea that job existed until recently, but their role is vital for trailers, especially when shots require a camera angle or motion that doesn't exist in the game itself.

GameMakersToolkit
>>22785516

Thanks Derek, glad you liked it! Your content is amazing and was invaluable. Couldn't have made this without it

Sean Fineran

Loved this one a lot, Mark!

Anonymous

Honestly one of your best videos yet, which says a lot since it's not even directly about video games themselves. Thank you so much!

Anonymous

Hi. I’m looking to polish my own games and get help with PR. Do you often help indies with this kind of stuff? I’m working on my own Patreon page too.