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Microcommunity Means Power | Sacred Symbols+, Episode 238

What's a so-called microcommunity? Well, Last Stand Media is a good example: A new kind of outlet that doesn't rely on volume, but rather a dedicated core of engaged customers. Sorta like a country diner; nothing too splashy, not a lot of growth for the NASDAQ types... but sustainable, useful, and meaningful, with really good omelettes and crispy bacon each and every time you go. Writer Nick Calandra runs a similar sort of outlet, one far older than Last Stand, one that's gone through a few metamorphoses of its own: The Escapist. And while Nick has been on Sacred+ in the past, he actually pitched today's episode to us, and we were happy to oblige. Together, we talk about our experiences navigating the modern gaming landscape with two rogue media companies, ones reliant on hardcore users who love the content and would rather be off the beaten path. From managing and hiring philosophies and pay structures to coordinating relationships with developers and publishers and earning money outside of subscriptions, it's a real grind to 'make it,' and we share notes with each other -- and the audience! -- about where we think this whole thing is going in the future.

Comments

Saint_Allison

YO. I love the Escapist! These surprise plus episodes are the best (^^,)

Greg Dawson

Yknow. I always thought the escapist was a bad company because of some controversy you probably reported on Beyond. ("Beyond!" 😂). When they next pop up on YT I'll sub because of this.

Anonymous

This guy is getting a really thorough treatment from Colin. I like his attitude and answers. But man do I not get the references, and the stories they they sometimes hint at. Excellent.. Just fucking excellent episode.

Xero

Needs more Jack Packard, that way I can pretend Colin is on an episode of "Best of the Worst."

Anonymous

These interviews are brilliant keep them rolling sacred team.

Jeff Byrd

Does anyone know the podcast Colin mentioned where he talks about the business?

Umkart

This was excellent. Super interesting. Colin, you said beancounters ruin everything. As a corporate accountant for 20 years, I can assure you we don’t make any business decisions and are often surprised ourselves! We just put the numbers in their places.