Defining Duke Ultimate, Episode 87 | The Return Of E3 (Patreon)

Games media has long called for the death of E3. For them, it resembles a sweatshop where you tuck away in the back rooms cranking out op-eds at the behest of a publication. However, Matty and Cog come from a different walk of life and, for them, E3 was the "North Star." In Cog's case, it served as the birthplace of his successful career in gaming and throttling him to where he is now. For Matty, it was a major milestone that propelled his channel to new levels. The reality is that E3 is the place where business picks up and it can turn into a high tide raising all ships. However, with the introduction of the consumers, E3 changed forever. That brings us to today where E3 2023 has been revealed to be returning with an in-person event. Alongside its announcement are major shakeups that bring the show back-to-basics along with "quality of life" enhancements. There are many questions surrounding E3's return. Who will show up? How will Geoff Keighley and the Summer Games Fest battle back, if at all? Is this the final round in the chamber? There is much to be said, so let's not delay any further.