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Since the Fall of '23, we've gotten tons of inquiries about a Canadian consultancy firm called Sweet Baby Inc., and as you may know from your own travels through our industry, they've become the lightning rod (and some might even say scapegoat) of a wider amorphous movement against progressive politics in games and gaming. While the topic has come up in passing on Sacred Symbols itself, we honestly collectively felt like the conversation was too grand in scale and required far too much nuance, thus necessitating an episode of Sacred+ about this new, brewing culture war that centers on diversity, equity, and inclusion, gender and sexuality, and so much more. To bring balance, perspective, and knowledge to the conversation, I (Colin) sought three distinct voices from three unique perches. Representing a publisher's and developer's perspective is Atari producer Jason Polansky, making his third Sacred+ appearance. For legal, business, and economic analysis is long-time LSM collaborator Rick Hoeg. And finally, representing a journalist's angle is another long-time LSM ally, Punching Up's and The Washington Post's Gene Park. What you make of our conversation, of course, we'll leave to you, but bear in mind: It's long, it's political, and you probably won't agree with some of it. Armor on; minds open!

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Comments

Yalingo

I can't play games from Californian or Quebecois companies anymore. I enjoy genuinely good writing and ideas. Those companies that impose quotas and mandates on their creative output removes all authenticity and their products are worse for it.

Bad Hair Day Caveman

I still don’t know what gamer gate is and it appears nobody else knows

Bailey Callis

I hope the sweet baby discussion continues haha I feel like we are at the beginning of this particular shit storm, and its fascinating in a sick way 😆

Glen Yelenovic

I would love this groups for Stelly

Guybrush Threepwood

I don't have a problem with Sweet Baby because 1) they are HIRED BY the devs and publishers themselves, so if anyone is to "blamed", it is the devs and publishers. 2) I do not have enough info to be able to determine, what, if any, content in any particular game was actually created by anyone on Sweet Baby. For all we know, they come in and REMOVE stuff that the devs had put there. I don't have enough info to be able to judge specifically what they have done right or wrong. All of you with strong opinions on this, please point me to the evidence or documentation of what exactly Sweet Baby did or did not contribute to game title X and then I'll evaluate.