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I don't like the word "consumer."

Words have power, and even when two words mean the same thing, the history and implications attached can have a subtle effect on how we process them. 

In today's video, I explain some of the baggage carried by the word "consumer," and why I've phased out my own usage of the word in favor of others when describing the game-buying public. While some may consider this to be splitting hairs, I had a lot of fun explaining my stance in today's video, and I hope you find it interesting!

With thanks to Conrad Zimmerman and Evil Uno... Join the Dark Order!

Files

I Hate The Word 'Consumer' (The Jimquisition)

http://www.patreon.com/jimquisition http://www.thejimquisition.com https://www.thejimporium.com I don't like the word "consumer." Words have power, and even when two words mean the same thing, the history and implications attached can have a subtle effect on how we process them. In today's video, I explain some of the baggage carried by the word "consumer," and why I've phased out my own usage of the word in favor of others when describing the game-buying public. While some may consider this to be splitting hairs, I had a lot of fun explaining my stance in today's video, and I hope you find it interesting! With thanks to Conrad Zimmerman and Evil Uno... Join the Dark Order! #Consumer #Videogames #ConsumerCulture #Etymology #JimSterling #Jimquisition ♫ Track: [Electro Swing] Wat Dat Dee [No Copyright Music] ♫ Watch: https://youtu.be/1Zzqio6jPRQ __ Twitter: https://twitter.com/jimsterling Facebook: https://www.facebook.com/jimsterling0 Jim’s Big Ego (No Relation): http://bigego.com/ Bandcamp of the Sax Dragon - https://carlcatron.bandcamp.com Nathan Hanover - https://www.youtube.com/channel/UC-8L7n7l11PJM6FFcI6Ju8A

Comments

LostRenegade691

I don't think I've ever used consumer in relation to buying anything. It's never felt or even sounded right.

Anonymous

Reminds me of the opening of 10000 Maniac's "Candy Everybody Wants" video. Spectator Democracy. https://youtu.be/3M9ncAkKSNM

Josiah Lambert

Heya Jim, this was one of my favorite videos in a while. I like the idea of Jimquisition addressing topics that may have a particular application to gaming, but are also connected to a broader context about capitalism, language, culture, wellness, etc etc. Nice work here 👊

Anonymous

This video is totally worth at least $1. I had to join after watching

Anonymous

Cripes and crikey Jim. Never in my life did I expect Edward Bernais to be mentioned in any media featuring a Smash Bros. Very excited by the show this week, thanks!

Anonymous

So Sterdust confirmed for the next AEW pay per view? In all seriousness though, thank you for your thoughts on this. It's given me something to think about.

Benedict Holland

Wow. Did cornflakes and the supprise mechanic drop their support? It isn't many shows that can lose all sponsorship and still do well.

Anonymous

Jim you fucking nailed it today. NAILED it. An instant classic Jimquisition in my opinon.

Perpetual Noob

This was a really cool, interesting Jimquisition. Thanks for that etymological lesson. Good stuff. 🙂

LonMcGregor

After viewing this episode, I feel similarly about the word "content". A game, a video essay, a blog... it's not "content" that's just churned out by "creators". It should be treated with a bit more dignity,

Trevor Bond

Synonyms are not the same, as the saying goes. What word we use in a situation betrays an AWFUL lot about who we are. I haven't bought a video game in a while, I don't bother watching Marvel movies, and anything without an end is something I don't need... books, shows, whatever, I like things to come to a close in time.

Crissa Kentavr

This is why Burning Man doesn't have attendees, but participants.

Kraken

I don't like "consumer" either. But, ever the contrarian, I feel a need to point out that the implication of a "consumer" is that they consume and then depart, like a locust... Whereas a "customer" provides a merchant with "custom"- that is, the implication of repeated business. Habitual business. The practice of "games as a service" does not rely on "consumers"... It relies on "customers".

Anonymous

This video finally got through to my big head and now I am commenting here :) your the man Jim been a fan for years. Cheers!

Anonymous

CONSUME. BE SILENT. DIE.

Anonymous

Thank you for all of your hard work, Jim! I've watched countless hours of your wonderful videos, and I thought it was about time to stop being such a cheap b*stard and join your Patreon. Thank God for Mondays

Anonymous

Don't care that I'm late... Jim Love your stuff. Also, love Garth Marenghi's Darkplace in the background. Nearly pissed myself laughing. You truly are an "author, dream weaver, visionary, plus actor" haha

Anonymous

Dude, thanks for putting into words something I've been mulling over for quite a few years now. Every time I've used or heard the word "consumer", there's been this niggle in the back of my head where it felt kinda demeaning and, as you say, dehumanising. A "customer" implies a much more reciprocal relationship than a "consumer", whose role is simply to consume and be a mindless receptacle for what is fed. So thanks for making intelligent stuff.