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We return to the revelation of numbers (I tremble) so that you can see that 1. I'm doing okay, but 2. I am not doing well enough to give up my day job. (I would one day like that sentence to read: 'so that you can see that 1. I'm doing great, but 2. I cannot yet afford a second house in the Cotswolds', but, you know, one thing at a time here.)

As you can see, we're continuing to drift down off the high from the ad in February. Free giveaways held pretty steady for Earthrise, and the numbers aren't that far off from April--that reflects a couple of minor ads I bought to prop up sales. I also ran a special on Morgan 1, which is why you see it jumping up there in the first column of the green section.

Finally, I released Only the Open which sold three times as many copies as I expected. Series sales for Princes' Game have now outrun Mindhealers and Alysha, though I expect that to change when I release Dreamhearth in a couple of months. Princes' Game has the benefit of being an all novel series, though; both Mindhealers and Alysha have short fiction installments, which make me less money. More PG units, on the whole, is better for me than more units of either of those two series.

On the whole, no real surprises. You can see the effects of advertising: ads do matter.

Very good thing: thanks to the Bookbub ad, I've finally qualified for NINC. I attended the NINC conference last year as a guest of Draft2Digital, and even the single day I went was stunningly useful. Their newsletter also has lots of interesting information. I'm looking forward to joining the organization... it's been one of my milestones for a while.

Back to numbers. This month I went ahead and tallied up the audiobook sales; since January those numbers have gone 37 - 724 (February was the promotion) - 146 - 103 - 56. I haven't even bothered with print because it's about the same every month: last month was 15 units, the month before 10, then 16, etc. Print just doesn't sell well for me.

Finally, new this month is this chart:

Books sold is the total number of books I was paid for (so freebies like Earthrise and "Stormfront" don't count). Avg per day tells me about how many books a day I sold that month.

This chart tells me how close I am to my "make enough money to support my family instead of just me" goal. I calculated it at one point and came up with 60 books moved a day. As you can see, February and March made that goal, but we've dropped back down again to "keep your part-time job, kid" territory. Which is fine... I'm in this for the long haul, after all. I'm grateful I make money at all, seeing how rough things are out there for so many people.

Anyway. That's a look into my accounting for May. As usual, I hope it proved interesting! And thank you all for your reviews and recs and your Goodreads activity. In the end, it's word of mouth that sells books, and you all are fantastic about it. :)

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Comments

Anonymous

this is fascinating. thank you.

Anonymous

Do you use Draft2Digital for all your non-Amazon sales? I find it easier than having accounts at all the different sites, but I hate giving up that percentage.... Have you considered putting any of your books into Kindle Select? (Space operas in particular) it seems like they'd do really well, unless you don't want to give up your sales on the other platforms. I hardly Have sales on the other platforms. Kindle Unlimited always gets me more money than Apple, B&N and all the randoms besides.

Anonymous

Fascinating! Thanks for sharing.

Rex Schrader

I love these posts. It's so easily to breezily talk about "1000 true fans" and "The Long Tail", etc, but it's quite another to see how the number stack up for a real artist with a real back catalog. I guess I sort of thought that old books would just magically sell themselves. I occasionally see Facebook ads on my feed or "Project Wonderful" ads for indie books on some of the comics I read. Have you ever done direct advertising like that for one of your novels? If so, how did it work out, as compared to the Bookbub promotion?

mcahogarth

I do use D2D... I don't want to keep track of a billion different vendors. The handful I already have to track feels like too much. -_- I did try Kindle Select/Unlimited, but it actually decreased the amount I made on Amazon, plus I lost the extra from D2D. (My other-retailers sales are about 20% of my total right now--it took me a while to get to that point, though, and I needed a couple of promotions to boost me there.) At this point, I wouldn't give up the extra income streams... I don't want to be wholly dependent on Amazon. :,

mcahogarth

I haven't tried direct ads, no, though I'm running a couple on Goodreads now, to see what happens. I'm always experimenting. Right now mailing lists are overwhelmingly the best source of return-on-investment, advertising-wise, but I've never tried Facebook ads so for all I know that might be amazing. (I don't have a Facebook account, so it's hard for me to figure out how to get involved with Facebook ads.) Nothing's going to do better than Bookbub, from my research. But I'm always trying something new. :)

Tygepc

Thank you for sharing. It's an interesting insight into indie publishers I don't see a lot of.

Rex Schrader

I'm not sure that I would recommend FB for advertizing, but I've clicked through on a number of <a href="http://www.projectwonderful.com/" rel="nofollow noopener" target="_blank">http://www.projectwonderful.com/</a> ads. They tend to run on webcomics. YMMV.