Crush Crush Logo Development (Patreon)

I don't pretend to be a designer and I have a lot to learn about typography and wordmarks, but I spent a lot of time fiddling with the logo for Crush Crush to make it look pretty. There's no psychology or reason to its design, like those crazy big branding companies who make ridiculous science studies on their Pepsi logos ... I just landed on the design I thought was cutest! I did my research and found logos I found appealing, then iterated on tons of my own designs until eventually I had one we were all happy with :) You can see at the top I explored more literal 'crushing' of words but I think the end product was the simplest.