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Former AMD Senior Product Manager James Prior [Telegrams for Guests] (Patreon)

Published:
2021-06-09 23:34:27
Imported:
2021-12

Content

Broken Silicon's next guest will be James Prior, former Public Relations Manager & Senior Product Manager at AMD.  He oversaw gamer public relations and segmentation of the original Threadripper & Zen 1 lineup!

He has quite the storied career both within and outside of AMD: https://www.linkedin.com/in/jamesdprior/


We plan to discuss how and why companies organize their lineups the way they do, and why certain products are segmented the way they are.  Example conversation points:

-Why did Threadripper choose 16-cores first?

-What would make AMD bring more cores to AMx sockets?

-What made Intel finally decide to create the "i9"?  What makes something an "i9"?

-Why does Nvidia position 104 dies the way they do?  What makes something a "Titan?"

etc...

You have 24-36 hours to submit your thoughts, questions, and musings below!  Use good grammar, be insightful, and be as concise as possible to have your comments considered :).

Comments

Anonymous

Big little CPU architectures make sense in power constrained devices like phones, laptops etc. , but what’s the benefit of it on desktop? Why is Intel doing this on desktop?

Timo H

What comes to mind in marketing, product lineups is, how much (sports terms) company adjusts products, lineups, architecture lifecycle strategy in anticipation of competitor(s)? And does it go to architecture level design of chip? Then more concept, theoretical question, what is good proportion of sticking to your own game vs looking competition? (in regards same gpu,cpu market but totally different approaches in architecture design what each company chose) And how to avoid lowballing in marketing, not to step down to election level slandering, despite estimated toughening competition by end of 2021?

qhfreddy

As far as you think it's appropriate to talk about, what is the sentiment or attitude inside a company such as AMD like when it comes to competing against a "Titan" such as Intel?

Anonymous

I was always fascinated by crossfire/dual GPU chips. I had dual 7970's then dual RX 580's before getting a Vega64. What is the reasoning behind moving away from supporting crossfire (with 2 discreet cards) and are there discussions about future dual-GPU chips? Intel will steal some spotlight from the industry when they launch Xe, perhaps an AMD dual GPU card could steal it back?...especially since no one cares about power draw and efficiency anymore.

MelodicWarrior

Hi James. My questions are: what was the main priority/focus when Zen 1 and RDNA was discussed in inner circles in AMD? How different is their priorities now compared to when they first launched? Also it seems that this time around Radeon is being treated better than almost ever before.

Cleansweep

As someone who jumped on the AMD train with Zen 1, I was fascinated by how turbulent the first few months of AM4 and Zen's life on the market were. Between constant BIOS revisions and even motherboards being EOL'd super early, it seems like there was a lot of back-and-forth between AMD and mobo manufacturers. What was that like, and what was the hardest thing to convey to motherboard manufacturers?

Sarcastro

Hello James, Can you please describe what shift occurred in AMD's approach to R&D, product goals and targets and the market goals in the stewardships of Mr. Read and Dr. Su? From my layman perspective; the ship was righted and the company was leveraged into a better opportunity to succeed, but a technology company cannot be truly be allowed the necessary room to be as innovative as needed but for with an Engineer at the helm? Your thoughts and experiences, please? (Don' try to be the smartest one in the room, be the most prepared)

Anonymous

What are some the strategies that AMD used with early ryzen and going forward that gave them the mindshare they have today? Besides having great value cpus what made people start taking AMD seriously?

Jen-Hsun Huang

Once I finish my acquisition of ARM, and it is owned by a company that is competing with licensees, how do you believe licensees will handle the branding of ARM with their products?

Anonymous

Considering how slim the margins are for the underdog, how hard did you have to stump at AMD to get such a great value cooler included with Ryzen era consumer desktop processors? Considering how well they worked and were matched with the performance in the cpu it makes the Intel solution seem almost mean to their purchasers

Anonymous

I am sometimes surprised (and happy) when I find smaller YouTube channels that are able to review new hardware products such as CPUs and Graphics Cards but am curious as to the insights of a PR person at such a hardware company... What do these new channels typically do to convince you (or your colleagues) to send them free review products? Roughly what percentage of requests are successful or rejected? What does the decision-making process look like?

Anonymous

How often do leakers actually cover something from the competition that Product Managers don't actually know of? To what extent do Product Mangers pay attention to leaks and change course of action?

Anonymous

Did age of empires get you into pc gaming aswell?

Anonymous

Hi Tom and James, I am very impressed with the Lineup AMD released the last years. I bought first gen Ryzen and always asked myself how much work goes into designing the chip or the architecture, versus how much work is required from the Software-side. Is it about 50/50 or does one part outweight the other?

Anonymous

To follow up on Tom's question of what makes an i9 an i9 would AMD have ever considered to make the flagship 1800x an R9?

Anonymous

Do they have any plans to integrate Xilinx chiplets into any products? Does he know any plans moving forward for FPGAs/CPLDs?

Anonymous

Hi James, great to have you on! I wanted to ask as someone who was in the tech journalist scene for a while, what was it like having to get into the weeds of technical details over at AMD and SiFive? What things did you find most challenging to grasp and how did you learn them? From one brit to another, cheers.

Travis Gooding

What starting point did AMD want J.Keller to have when you guys hired him to help develop Zen architecture. Looking at Zen and Piledriver/Bulldozer, was there a moment where Lisa su and the team saw that AMD had the foundation for an extraordinary CPU but needed a complete "Restart/Reboot" to make the chiplet design work, not just in performance but competitively.