Self-service (Patreon)

While, for convenience, the take-away coffees were prepared from pre-extracted futa milk, the real highlight was the self-service counter, where dine-in customers could extract their own. In order to avoid an uncontrolled release that could lead to spills and wastage, a unique system had to be developed for the stores: through a combination of sensory deprivation and constant stimulation via the attached vibrators, the dispenser is kept in a state of near-orgasm. Holding the button on the attached remote activates a specially designed program that temporarily increases the intensity of the stimulus, then stops it entirely just before an orgasm is achieved. In this way, a small trickle of milk is released. The cycle is repeated until the desired amount is dispensed.

Market testing showed that customers appreciate the novelty of seeing their milk extracted up close, while blind taste testing found that milk extracted using the "sutained release" method had a more complex and delicate flavour and was preferred by 87% of consumers over the vacuum pump method used in mass-produced commercial products.

An average dispenser can supply approximately 10 coffees per hour. All staff are trained in the method and can quickly and easily swap during busy periods. Some individuals, who we call "super-dispensers", are capable of producing milk at a much greater rate, and we have an active recruitment program including bonus pay to attract these individuals to our stores. These individuals tend to become local stars, often drawing an audience who will try and see if they can purchase enough drinks to make them reach their limit.

For the staff themselves, there are some caveats to being a dispenser. It requires a strict regime of abstinence, and of course long periods of standing still. However, we've never had any issues with retention or compliance - they love their role!