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On Brand (Patreon)

Published:
2019-03-27 20:00:02
Imported:
2021-07

Content

This is a bit "inside baseball"... but that's what this tier signed up for! For the past year or so I've been thinking very deeply about where I'd like to go with my brand as a cartoonist. Branding is a complicated thing, very much about channeling what people feel when they think about your work. 

In essence, it's about narrowing down what makes your own work yours, and what makes it exciting, and then refining and building on those ideas. Until now I've been in a "divergent" mode... going wide and exploring a lot of DIFFERENT things that I like about my own work. It may have seemed like my work was bouncing around in a lot of different directions, that was all part of the exploration. 

Recently I decided to take a pass at "converging" based on what I've learned. I have a few ideas, but nothing that I want to commit to yet. I need to run a few more experiments :)

The first thing I did was come up with a "brand mood board". In other words, spending a lot of time surfing Pinterest ;)

None of these pieces are mine, but each of them evokes something that I find very compelling and resonates with  me very strongly. It's based on these images that I came up with the colour pallete up top. I think it still needs a few tweaks, but I'm going to mess around with it for awhile and see how it feels. 

What do you think? Is this a "jammy" looking board? Is it pretty out there? What do you notice that you recognize? What do you notice that surprises you? I was definitely surprised when I finished this board and took a step back :0

Files

Comments

NJGR

I think the only color that surprises me is the teal-ish/sea foam-ish color. For some reason, I always think of a more vibrant blue when I think of your "brand," similar to some of the blues in the upper left of your image board. Actually, now that I think more about it, I know why that is: I'm looking at four of your originals right now, and I definitely see some of the greenish color, but more of the different shades of more vibrant blues that I'm thinking of. I definitely feel like the purple and the pinkish-red color fit the Jam-brand, but I don't have a good reason for that. They just feel right. (The frames we bought for the different originals we have are black, a darker purple, an aqua, and a gray. The gray is for the Intense Porpoise, though, so it was to draw that guy out more.)

jam
>>21208445

Iiiinteresting :) I've been playing around with greens and blues for years and you're totally right! I tend to gravitate towards the blue for the art, but towards the green for my clothes (which you don't see as often). That's really insightful, thank you :0

Faith Nelson

Honestly, the only thing that surprised me was the amount of dark tones there. When I think Jam I think bright and colourful. I guess the dark does make sense in that you need some grounding for the colours to pop from, but I think of Jam as the rainbow, not the storm clouds. =)