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I'm about to drop all three of the IKEA Smahagel reviews early as our little experiment on video length popularity.  Which do you think will get the most views?

Comments

Anonymous

The long one is the best IMHO, but the 2 minute one will probably win.

John Lundgren ~ Acme Fixer

I think the YouTube algorithms will determine which one gets the most views. It's too ealy to tell, but most likely the short one.

Jon Knight

Personally I preferred the "full fat" long one. I would think that general audiences might go for the mid-range one (which I thus voted for) but there's always the curve ball of what will Google's YouTube algorithm push out to people and then get shared on social media.

Johnson Lam

I think majority of video algorithm will not please too short video except for special "short", otherwise it won't exist. And people will tolerate video about < 20 mins video, if the content is useful or fun enough, 30-40 is OK, since they can stop in the middle or going back later.

Bill Kerr

Score as of 4/17; Short-23k, Medium-19k, Long,88k

Todd Sharp

The two minute version is being promoted in my Google News feed. It just feels wrong to me for this kind of content. It's a shame that short form is being pushed so heavily regardless of the type of content. We don't need to dumb everything down.

Anonymous

I hate shorts, that is all 😂

PieMan

Trevor’s Bench takes some commitment to press play. But very good. Complex problems sometimes.

Wim

I'd hope that the long one would do best (being the most informative) but no doubt the short will be the most viewed and probably only the first 10-20 seconds. 😠

Dave Frederick

I think all three are good but voted for the long one. I think there will be different audiences and perhaps the shorter ones will bring more interest to the deep dive versions. Interesting. Thanks Big Clive.