Box Office Poll for the Weekend of April 12
- Total Flop: $15M or Lower 37
- Meh the Motion Picture: $16M-$22M 215
- Not Too Shabby: $23M-$29M 211
- We Have a Winner: $30M or Higher 71
Hey gang, hope you had an okay week, but oh, Lordy, am I ever glad Friday is finally upon us!
We've been jamming a lot of production in the last couple weeks to get ahead of the game before our run of spring shows that starts in Atlanta in a couple weeks, so I am BEYOND ready to kick back this weekend and watch some movies!
This week sees the release of the latest from Alex Garland, a filmmaker whose directorial track record is currently at 3-1 for me. I'm a big fan of Ex Machina, Annihilation, and the F/X sci-fi wonder that was Devs, but boy, oh boy, did Men leave a bad taste in my mouth. The climax of that film is on my list for one of the absolute worst third acts I've seen in recent years, possibly all of the 21st Century so far.
So because of that, I'm going into Civil War with about as much caution as I can, but I'm still seeing it in IMAX all the same! Anywho, the tracking on this one is kinda wide, ranging from $20M to $30M at the domestic box office for opening weekend. I gotta say, I feel like the ads, both broadcast and online, have been plentiful, so much so that I'm absolutely thrilled the movie is out today because I was more-than-over watching that trailer in theaters. Also keep in mind, it's got about a $2.9M head start from Thursday's early screenings.
Okay, so taking into account Garland's high-ish profile of previous works, the major ad buys that A24 has taken out, and the public's all-around grim curiosity over the content of the film, where do y'all see this one landing?
Vote in the poll below and we'll see what shakes out this Monday during On-Screen Live! Oh and by the way, speaking of Monday, you fine folks are the first to know that Monday morning, we'll be dropping a 30-ish-minute bonus episode (on the main/free feed only) that's a combination of tour plugs AND a massive, 8-round edition of the VHS Trailer Game! Yes, this is to raise awareness about our upcoming run of shows this spring, but also, these are OFFICIAL VHS Trailer Game rounds, so all the points count!
It was a fun little bonus we recorded last night and you're not gonna want to miss that one. So check out the free feed this Monday morning as we promote these awesome upcoming shows AND play a longer-than-average edition of America's favorite game about obsolete materials!
Have a great weekend, y'all! - Andrew