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Uninteresting story:  I was listening to a podcast yesterday that was talking about Warioware games and it reminded me of one that was on the Wii.  One of the sections was in a stadium and there was an army of cutesy identical cheeleaders.  Apparently that did something for me. 

Cut to years later when I'm like all into things like kigurumi and drones and whatever else you want to associate with this idea, the thought of an army of adorable identical animu masked people descending upon and converting people to raise their numbers is... enticing.

No real thought on it after that though.  is the outfit/mask controlling you?   Once you get done up in it do you just decide to go along with the group since you're stuck?  I do not know.