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RMR in 2024: My Thoughts and Your Thoughts (Patreon)

Published:
2023-10-26 16:52:18
Imported:
2024-01
Tags:

Content

Hi everyone,

For the last few months, I've been desperately searching for a purpose for the YouTube channel. In general, I am struggling very hard with it for many reasons. Here is where my head has been:

  • None of the content types I’ve messed with this year have stuck.
    • High-effort videos haven’t gotten the views I would have expected
    • Random low-effort videos have done well with zero rhyme or reason
    • There’s been no consistency in content and that bothers me in a very personal way*
  • Views have been down across the board.
    • I feel like a failure when I see a video getting less than 10k views considering my subscribership numbers
    • This makes me feel like a dying channel, and I don’t want to be involved in a slowly evolving failure
  • There is no future in gear videos
    • YouTube has become riddled with people making content about gear 
    • Clickbait is now normalized, and it's fucking groooossssssss
    • Fighting with companies for fair compensation for gear videos is exhausting
    • I don’t like being associated with “GearTube”. I do not want to be a “synthfluencer”
    • Modular is too niche to pull views, even dressed up with elaborate videos
    • I’m tired of spending all my time learning new gear that ultimately doesn’t deliver
    • There is too much gear because companies need to stay in business more than you need it
    • I don’t like being part of the consumerist pipeline
    • I don’t want to buy or accept any new gear in 2024

So here I am, depressed, burnt out, and sick of consumer music tech. I don’t want to do niche videos about modular, I don’t want to chase the new gear pipeline, and I don’t have anything more clever to say on education or creativity I haven’t already said. On top of that, I need to hide, I need to step back from trying to be clever in front of the camera. The “Jeremy As A Channel Host” experiment has failed.

The algorithm isn’t complicated: it wants consistency in views and engagement. The algorithm doesn't like me since I’ve been all over the place with my content and engagement. Every single video that fails hurts my channel, and YouTube shows my videos to less people.

I told my therapist that the thing I was going to be working on was a solution to this, and I think I have one, but I need to run it by ya’ll first.

In 2024 I’m considering going back to doing OP-1 videos. Once a month. And that’s it, that’s all the content I’m going to be putting on my channel outside for infrequent and special occasions like announcing a new album. I will continue to stream, probably more so than before, and expand my streams to include modular and hardware, not just software.

The Patreon will operate the same, actually better since it was made for this exact scenario. Patrons will get the song, OP-1 files, and stems.

I will also be focusing on making more presets and sample packs. At the beginning of each month, we’ll decide together what the pack will be, and I’ll work on it and release it at the end of the month.

So we’ll have:

  1. OP-1 videos once a month
  2. Streams at least once a week
  3. Sample packs or preset packs once a month

The shitheel that stole my OP-1 video style (Yuri Wong) and used it to make shitty meme videos has terrible views on his crap now, so I feel more confident in returning to this style and reclaiming my rightful place as its originator and as a tool of self expression.

So yeah, that’s where my thoughts are right now. Would you still support this? Do you have any comments or additions to this? Should we do a live stream and have a chat about it?

I exist because you support me, and I am incredibly grateful for that.

Beep boop awoo,

jeremy

* I admire artists and have always aspired to be one that delivers a consistent message and feeling from their body of work. It’s a reflection of me, who I am, and I hate that by making content I’ve accidentally shown everyone how little consistency I have. I feel shame from this like I have no control over myself and no control over how others see me. I do not wish to feel this way. 

Comments

Anonymous

As one of those people who found you through a recommendation for an OP-1 video (I suspect from watching Rhythm Roulette) and stayed because you're super awesome, I want to do nothing but encourage you. It's easy to get caught up in becoming a YouTube Success(tm) and chase the views rather than the audience, but also I completely understand that you depend on this income and without a healthy YouTube channel your other sources of income are less stable. I want you to find success and be happy while you're doing it. As a creative professional, I know the most difficult thing to do is be consistently creative on a schedule in a format, but also I know that a format can be a benefit when you're out of ideas. I hope this shift lets you make stuff you enjoy and lets the channel find its level. I'm going to watch all your videos regardless of what's in them, and if it turns out limiting yourself to the OP-1 works, that's fantastic news. I know you're going to make great stuff, and I hope it gets rewarded. Remember that the Algorithm isn't a judge, it's just a way to serve ads. Whatever it does is not a reflection on the quality of your work or you as a creator.

Anonymous

New here. Maybe out of place, but I have an opinion. Here goes. I love your OP-1 videos. And the Jeremy as a host videos. And the weird ones. And the personal ones. And the "how to make X thing" ones. It's a little harder to get behind the day 1 gear reviews, just because of the topic saturation, but yours are almost always more interesting than others in one way or another. All of this apparently gushing aside, the point I mean to be making here is: you could do nothing else, release nothing new from now, and you have already earned my support for as long as I can muster the small bucks. I mean, I would like to see and hear new pretty things. You make good pretty things. But I don't need anything. And burnout is for real. You've obviously already worked really hard. I think we all appreciate it, but man, you do you. No expectations. For real.

Anonymous

The thing that I loved that I found in your videos was not the gear, it was the art and the craft. The tools you knew and loved became an extension of your will to create and reminded me that the best tool is the one you have. I found your videos during a dark time, and seeing the music being created became something inspired me to hold on, so I could experience creating something of my own