“Blanding” (Patreon)

Patreon Exclusive! Joshua & Ryan discuss branding and consumerism in today’s ad-saturated online world, and they answer the following questions:

Is it ethical for companies to use the allure of minimalism as part of their advertising strategy? (1:06:14)

How do I resist the temptation to replace items that are no longer aesthetically pleasing but still useful? (1:10:15)

How can I determine if a company’s values truly align with my values? (1:16:47)

How do I refine our nascent company’s patchwork of personal values into a set of company values with which all team members agree? (1:27:35)

How can I be authentic in my social media feeds yet ensure I don’t alienate future collaborators? (1:31:02)

How can I cultivate my business’s brand without making my personal life part of the brand? (1:35:52)

LINKS

Article: Why so Many Brands on Instagram Look the Same

Bag: Pakt One

Book: Company of One

Book: Digital Minimalism

Book: How to Be Here

Book: Lost Connections

Book: Love Your Life, Not Theirs

Coffee: Bandit Coffee Co.

Coffee: Patricia Coffee

Essay: Abandoning Perfection

Essay: Consumption

Essay: Essentials, Nonessentials, and Junk 

Essay: Five Questions to Ask Before Buying

Essay: How The Minimalists Are Using Social Media

Explore: notNeutral 

Explore: Values

Instagram: The Minimalists

Listen: 5:5:1

Podcast: Reply All

Podcast: Congratulations

Podcast: Addiction, Depression, and a Meaningful Life

Podcast: The Life-Tidying Magic of Gentrification

Podcast: Values

Watch: Minimalism Documentary

Watch: Minimalist Home Tour | Behind the Scenes 

Watch: Minimalist Home Tour | Joshua Fields Millburn 

Watch: Used Car Commercial

Website: Ben Greenfield Fitness

Website: Mnmlist

MINIMAL MAXIMS

“Chasing trends today won’t make your future self happy.”

“You cannot buy a lifestyle.”

“Do the things that will make your future self proud.”