How Voters Decide: Crash Course Government and Politics #38 (Patreon)

How Voters Decide: Crash Course Government and Politics #38

So today, Craig is going to try to get inside the heads of voters by discussing how voters make decisions. Now obviously, like all decision making, voter decisions are influenced by a multitude of factors, but the three we are going to focus on today (and the three political scientists seem to think play the biggest role) are party loyalty, the issues involved in an election, and candidate characteristics.