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Well, I've been waiting to do this for awhile.  

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Hip-Hop domination in a box of cereal: Lil' Yachty Reeses Puff Cereal

Another memorabilia video essay with a light snack.

Comments

Anonymous

Snoop Dogg is someone who's recently been shameless in his selloutidness (Soda Stream and Corona Beer commercials) though his Just Eat raps (a UK Uber Eats-style delivery service) have been fire https://www.youtube.com/watch?v=on-H1f7uyq0

Michele

Ok? Post-sellout culture happened when someone’s “Brand” became more important than their product. Take in those dollars anyway the Brand can: music, fashion, shoes, commercial endorsements and now sugary cereal. Not so sweet. There was a time when, as rumor has it, Chevy asked Bruce Springsteen to use his “Born in the USA” for their truck commercial. The happy tale ends with Bruce replying via telegram with just 3 words: “NO THANKS, MISTER!” We applauded his refusal to sellout then ... and the “Mister” just gave it even more of a slight. Kinda started when hip hop included numerous bars about wearing labels ... the right shoes, brand-name clothes and the right champagne and rides. Selling out to “the man” was glorified. It was just a short jump from there to sponsorship of said shoes, etc. The brand is all corporate encompassing. And even the slang reflects that bourgeois attitude: Something is called “Gucci” if it’s good, even if it’s not made by Gucci, it stands for the shift to label-pimping. I like to support more socially conscious attitudes in my hip hop and music in general. Sellout still leaves a bad taste of the worst of capitalism in my poor mouth and the dread and “desperation of the unattainable” to the consumers of this sellout culture. More isn’t always more. 🤪

professorskye

True. I've had to explain to my kids that he used to be a VERY scary and cool figure in popular culture. They are like...him?

professorskye

Yep, it is quite true. It is also worth pointing out that Bruce just did a Jeep commercial. So, it seems that no one is safe. To be fair, it is so hard to make money on music that artists are not left with much recourse.