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The so-called adpocalypse hasn't been kind to YouTube. After many calls for change, the platform has announced new requirements for its advertising program. But will these help, and is it even the problem that needs solving?

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Music by Lakey Inspired (http://www.soundcloud.com/lakeyinspired).
Intro music by BoxCat Games (http://www.box-cat.com).

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Anonymous

All the big YouTubers should be given a quiz on whether or not they are ready for a preferred partnership thing. They should be given a synopsis of each of the sections of the agreement, and then if they answer the quiz questions correctly, they should be given a go. If not, they have to re-read the agreement, and be given new questions. That would re-enforce reading of the rules at least. Usually I don't like reading agreements, but if it's something which can effect so many people, it's necessary.

Mike Chimeri

I tried my hand at regular YouTube videos last summer, showcasing my collection of jazz CDs and LPs. Ahead of posting those videos, I successfully applied for monetization. I promoted my eight videos, which I monetized (sans song excerpts), on my social media accounts and LinkedIn. Unfortunately, I only got tens of views, and picked up tens of subscribers, not even breaking a hundred. Obviously, so few views and subscribers translated to little ad revenue. I figured I would still be allowed to be monetized regardless. The YPP e-mail I received a week ago was a crushing reality check. I threw in the towel, scrapped my plans for four more videos (which had been on hold since September), scanned all my video outlines as PDFs, made video slideshows of the pictures that would have been in the four additional videos, and posted a memorial on my blog: <a href="http://mikechimeri.com/2018/01/17/mike-chimeris-music-collection-videos-outlines-slideshows-and-script/" rel="nofollow noopener" target="_blank">http://mikechimeri.com/2018/01/17/mike-chimeris-music-collection-videos-outlines-slideshows-and-script/</a> It serves me right for thinking I could showcase my music collection the way Metal Jesus Rocks and The Immortal John Hancock showcase their game collections, especially John's, and build a following as they did. Only an infinitessimal portion of the populous cares about jazz and new age albums, ESPECIALLY when not accompanied by excerpts.

Anonymous

As someone else in the “music documentation” niche, I’ll agree that YouTube can be a difficult place to make that work. There are always more people looking to hear the track rather than hear about it, and the accidental clicks you get will bring down your % viewed. I’m not sure why video games and movies seem to be less susceptible to this problem-perhaps there’s a lingering apathy towards the music industry related to the mishandling of its image over the last 20 years or so that makes folks only interested in the product and not the story behind it.