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We've all seen them online, fanboys and fangirls relentlessly defending their favorite products, brands and celebrities. But why do people develop such attachments like this?

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Music by Lakey Inspired (http://www.soundcloud.com/lakeyinspired).
Intro music by BoxCat Games (http://www.box-cat.com).

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Anonymous

Perhaps social media can take a lesson from figure skating and throw out some of the stuff at the ends of the spectrum to allow people to see a broader range of opinions on a subject instead of just people who absolutely love or hate something. I have no idea how one would design such an algorithm, but it seems like it would help.