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You might remember the "Coronagrifting" article I wrote last month - here's a new expansion on some of the ideas I came up with regarding "PR-chitecture" 

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Opinion: No, 'PR-chitecture' won't save us from the pandemic

If you mingle within the spheres of design and architecture, I'm sure you've seen them. They dwell within endlessly scrollable design websites and social media feeds; some even make it to print.

Comments

Anonymous

Would love to see your thoughts on things like Earthships or Arcosanti. These 70s utopia ideas that are still kicking it out in the desert all these years later. Or about how PRchitecture is used to create Potemkin Villages for the internet age.

K MI

Is there any correlation between bad architecture (or PRchitecture) and the amount of improper typography in the firm's name?