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Excessive monetization isn't just for videogames! Let's see how another industry is taking horrible cues from game publishers as BMW starts charging for car seat heaters!

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Subscriptions For Car Seats!? (The Jimquisition)

http://www.thejimporium.com http://www.patreon.com/jimquisition http://www.twitch.tv/jimsterling Excessive monetization isn't just for videogames! Let's see how another industry is taking horrible cues from game publishers as BMW starts charging for car seat heaters! #BMW #Subscriptions #Money #MMOs #XboxLive #JimSterling #JamesStephanieSterling #Jimquisition #Gaming #Videogames #Games __ Twitter: https://twitter.com/jimsterling Facebook: https://www.facebook.com/jimsterling0 Bandcamp of the Sax Dragon - https://carlcatron.bandcamp.com Nathan Hanover - https://www.youtube.com/channel/UC-8L7n7l11PJM6FFcI6Ju8A

Comments

Fermin Ayucar

Next on the pipeline, BMW loot boxes. You might get 30 minute heating on your seats or... a new wallpaper for your dashboard. But hear me out, you can get a season pass that enables you to use the heating for 15 minutes in the morning OR the evening Monday to Friday during Autumn and for a small extra during Winter.

Bryan Cybershaman(X) Logie

Oh, yeah! I heard about that! Instead of making different cars, they make one model and charge more to turn on the features. I'm sure they'll make a lot of money from some who will get frustrated that these things are ON the car that THEY purchased, but just don't work. 🤪😜

Anonymous

Steph, this video is shite and lacking full context. I trust you would never have done that on purpose so I hope you look more deeply into it and issue a retraction. I'd also love to have a chat

Anonymous

But they didn't purchase them yet. Thats the whole point. If you live somewhere cold and need the heated seats but lets say you dont want the other high beam options and whatever then this way you can GET the heated seats without having to pay for the top end model like you would've had to beforehand

Bryan Cybershaman(X) Logie

I meant the car they purchased. I was trying to convey the mentality of people who will wonder why a feature on a car they own doesn't work and why they should have to pay extra money for something that they already physically possess. 😉

Bryan Cybershaman(X) Logie

It's still a scheme. The manufacturer saves money making one type of car instead of having to make one's with custom options. But instead of passing the savings on to the consumer, they charge people to activate the options.

Anonymous

Yeah...because they're wrong. That's what's supposed to happen afterwards

Leif

Maaaaaybe these things get hacked immediately, and everything unlocked permanently, and then the owners get their service in a free workshop obviously, and the dealerships will be pissed, and BMW doesn't get their bloody DLC revenue either. Not that I would endorse such behaviour !

Anonymous

I see what you're saying but in the end no one is going to be buying the car without having all that explained to them, thats what the sales people jobs are to go over all that stuff. And yes of course its ultimately saving BMW the most money but it kind of does work for the consumers too. Like if you live somewhere that heated seats are only useful for two or three months then you can just pay 30-45 bucks extra for that year to have access to the feature and then turn it off again when you don't, rather then have spent thousands extra up front.

Anonymous

I certainly hope so. But the UK is already looking at venues to make 'tampering' with car software illegal, and I bet EU would follow suit because 'it could be a safety hazard.'

Anonymous

Glad to see you're still pointing out how especially bullshit present-at-purchase dlc is, especially now that its jumped the fence and is trying to escape into the mainstream

Bryan Cybershaman(X) Logie

Yep. I'm sure, as always, it seems, that security is an afterthought. But I'll bet you the revenue/money-taking portion works flawlessly/is bulletproof. 😜

Bryan Cybershaman(X) Logie

This also gets into Right to Repair/Modify. If I purchase a device, it's mine. I OWN IT. So I should be able to do anything I want with it, including hacking the software to make it do whatever I want it to. You are missing the point entirely. You aren't "saving" money. The company is "making" money. This is a perfect case of normalization. Don't drink their Flavor Aid, buddy. 😉

Pete Spicer

The key word here is *yet*. Give them time to normalise this first.

Pete Spicer

What context is there to have? The car comes with the extras physically present and you pay to unlock. Either way you're still paying for the manufacture of the parts, the labour of the parts to be fitted - and now paying *extra* to get them unlocked. This isn't about doing you a favour and knocking off a few bucks for a thing you don't need all year around, this is making more money out of you than they would before, whilst cutting their own costs.

Anonymous

Have you ever shopped for a car? If so then you'll know the base model comes with nothing (Toyota still sells manual windows!) and then to get anything else you have to drop tons of extra dough. But what if you don't want the high end model and all the bells and whistles just for one feature that you do want? Until now you would have no choice but to either pay for it all or get none. This fixes that. And yes I already acknowledged that it does help BMW save some money on production that they probably aren't passing on but ok so? This isn't how Steph and everyone here are portraying it and that's the point I'm trying to make.

Pete Spicer

It's really not the same thing though. They could, at no extra cost, just give you the things because they're literally already there in the car, you *will have already paid for them*. This is double-dipping, because guaranteed they're not passing on the savings to you for the things they have 'helpfully not included', so you're paying for them in the first place, and paying to *keep* having them.

Michael Bowerman

I was not at all surprised to see this video - thanks for covering it. Hopefully more eyes will stop this nonsense moving to other industries. But sadly I expect it'll just encourage it.

Anonymous

Tesla has been doing this for a while in order to get my back seats heated it would cost like 500 bucks(luckily it is a one time purchase I haven’t done yet) but it is still just software that is locked and that is bullshit

Crissa Kentavr

That's not a subscription, tho. It's annoying, but at least makes sense. It is a lowered price to get the car, which matters to some people.

Benedict Holland

I no longer have to imagine buying an 85,000 dollar car and being charged 12$ a month to use the heated seats. Hyundai did something similar with their remote starter. They packaged it with 3 years free and a 1200$ yearly subscription. You get more but most of it is useless. That is also the starter package 1 of 3. For all 3 it's more than 3500 a year.

Benedict Holland

A lot of cars come with premium components and software disables them. It's cheaper to build cars exactly the same and simply not hook up stuff. It's also why it isn't terribly hard to add stuff like steering wheel controls to models that don't have them. You just need the buttons and faceplate. The install is basic wiring.

Benedict Holland

Naw. This is going to backfire. BMW is a premium car price point. If I paid 20k for a brand new car, I might get it. But 85k? No. AR that price point and a car company playing that bullshit, you get a low end porche, Benz, or Acura. Like, you have tons of options. Honestly though too, if I were in the market for a car like this, I wouldn't be interested if it wasn't a fully featured car.

Anonymous

I would not assume the price of the car has been lowered by even $0.01. That is the assumption the manufacturers want people to think.

GreenHammerBro

At this point, I think the world's economy deserves to crash.