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The Division was the last straw. After poking fun at Ubisoft's overuse of the word "iconic" for years, your old pal Jim Sterling has encountered the straw to break the camel's back.

Someone get this company a thesaurus. Please.

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Ubiconic (The Jimquisition)

http://www.patreon.com/jimquisition http://www.thejimquisition.com http://sharkrobot.com/collections/jimquisition-merch The Division was the last straw. After poking fun at Ubisoft's overuse of the word "iconic" for years, your old pal Jim Sterling has encountered the straw to break the camel's back. Someone get this company a thesaurus. Please.

Comments

Anonymous

That word...you keep using that word...I do not think it means what you think it means.

Anonymous

The point of the design for the jackets in the division is that they aren't iconic. SMH.

Anonymous

I don't think there's anything throw-away about an episode about word usage. I think the words we use are incredibly important, and I think the words we abuse are even more so.

Schneiderdark

Are you sure Ubisoft isn't using the word Iconic because there is an Icon on the thing, rather than it being a pop culture Icon? (As in the little zig-zag on the cap IS the icon, and in bearing the zig-zag icon, the cap is iconic.)

Anonymous

Icomic episode

Anonymous

I'd call that an iconic stretch of the imagination.

Anonymous

You tell 'em Jim!

Anonymous

Someone should parody alanis morissettes ironic where ironic is replaced with iconic and every verse is one of ubisofts "iconic" items.

Ladies Man 7777

Ewwbisoft needed a good spanking

Anonymous

Are you colorblind Jim? Serious question as his hat is black and Lara croft's shirt is blue not green.