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beauty:beast & 2beauty:beast, Spring/Summer 1999 - My Clothing Archive

The new wave of Japanese Fashion of the fittest more discerning, setting up a survival-of-the-fittest kind of market. Beauty: Beast designer Takao Yamashita, 33, speaks in unison with his peers when he says that "quality has become a trend. I see the market splitting into two extremes: either really cheap and available clothing, or expensive and high quality fashion.

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