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The Kulture Study: ITZY 'CAKE' MV REACTION & REVIEW

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Comments

Kak Long Law

I have been waiting for this for so long, thank you PD!!! Please also check out the 2nd pre-release for Kill My Doubt album when you have time PD <3 Its called None of My Business https://youtu.be/FcQ6oB1JPiA They even have performance video and dance practice video! https://youtu.be/4zwHs2QMvzY https://youtu.be/r_UVaimHwYo

ian

Is the LP still releasing today? I didn’t see it on the list of what’s now dropping tomorrow so I was just curious

Liv

To me it feels like an elevation of the signature ITZY sound that they’ve come to be known for PLUS a more finalized version of what sneakers was trying to achieve and I think they nailed it — you can definitely feel it from the bridge to the final chorus I think it landed for me

Liv

I’m just so in love with this as an MV, like it’s not just they got a bigger budget but it felt so stylized in a way that can make this comeback and the ITZY brand unique and the direction was so inspired UGH SO HAPPY WITH IT, like going outside the box and making a bold choice to go all the way with the concept of the video that isn’t a cliche interpretation of the song

flowerbit

Yessss I seriously loved this mv. It was super cool production-wise all while somehow having this air of “don’t take me too seriously”. And I also felt that sort of genuine-ness from the girls in this song/mv as well. Also the album was great. Itzy really is always giving us such great stuff :’) Ohh! Also while I’m here I just want to let u know that cignature is having a comeback on August 29th. The concept seems really intriguing, so I hope you’ll have the opportunity to check it out!

RD

I don't know if I misunderstood the M/V reaction but apparently the first shot in Chaeryeong's dove+bounce light sequence was actually a blooper(bc she got surprised at bumping into a bounce light) they chose to put in the final. I thought that's a really fun detail if true because it adds another level to the execution of the message.

ian (edited)

Comment edits

2023-08-12 07:07:32 Fun fact: the MV was produced by Rigend Films and directed by Rima Yoon
2023-08-12 07:07:32 Fun fact: the MV was produced by Rigend Films and directed by Rima Yoon
2023-08-12 07:07:32 Fun fact: the MV was produced by Rigend Films and directed by Rima Yoon
2023-08-11 18:06:51 Fun fact: the MV was produced by Rigend Films and directed by Rima Yoon

Fun fact: the MV was produced by Rigend Films and directed by Rima Yoon