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The Kulture Study: KARD "Gunshot" MV

Check our schedule to know what and when our next video is: fotcommunity.com/schedule Watch the original video here: https://www.youtube.com/watch?v=I_tP-vcTjq4 Paypal: media@formoftherapy.com Patreon: https://www.patreon.com/formoftherapy For business & professional inquiries only: media@formoftherapy.com Follow us on social media @formoftherapy Twitter: https://twitter.com/formoftherapy Instagram: https://instagram.com/formoftherapy #KARD #GUNSHOT #WAY_WITH_WORDS #KultureStudy

Comments

Juda Culp

BM said to us that he hopes this comeback is a release for anyone that has gone through verbal abuse, so you hit the nail right on the head. I’m so proud of Kard and the evolution of their sound. It’s like with every comeback you can see more of their artistry embedded in the music they create, and they are all so different, yet create such a distinct color together!

Sharifah Adawiyah

hngg i truly like their comeback this time round

Sam

There is a video of BM from Vlive saying that the company said Kard will likely disband if this comeback isn’t successful :’( I guess the company is having a hard time right now. I really hope they get to stay together. They are growing as artists and some things take time to blossom. I didn’t love the song as much as Bomb Bomb or Red Moon but I streamed the video anyway.

JuhX

I feel that this comeback was more personal for them, and it makes sense with J. Seph to be absent from the group. I can't imagine what it will be like without him, maybe solos for everyone? Anyway, I loved the song, certainly the best since You in me.

Sam

CORRECTION: it’s their final comeback before J.seph enlists, the comment about disbandment is unconfirmed. I saw the video but it seems like it’s a small clip taken out of context

Steffa

So many people forget about KARD and it makes me sad, they're really good :) Edit: As a side note, those guys with the hoods and the stitched mouth-holes kinda remind me of internet commenters and bullies and how they are essentially faceless, nameless people who use their words to hurt and attack others.

Frédérique Nadeau

I see this song’s message going towards verbal abuse, yes in a relationship but also online ! The hate comments the idols get has been an issue for the past year and I feel like their « beat up versions » as PD calls them are the ones receiving those hurtfull word and getting hurt by it. The « clean ones » for me represents themselves fighting/rebelling against people who « shoot » them with hatefull abusive words. Lastly, the « beat up » Jiwoo kills the « clean » version of herself, signifying that we can also internalize verbal abuse and repeat it to ourselves, we can also be a very bad source of hate towards our own person. In the end, it is only if we internalize and believe the words in verbal abuse that we allow them to kill our innocent self. Please don’t hate that’s just the way I saw it.

Jay

I thought Red Moon was gonna be his last comeback before he goes to the army, I guess I misread that somewhere. It certainly feels like a disbandment could be coming, yeah