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The Kulture Study: Apink "Dumhdurum" MV

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Comments

Emani

I think it is amazing that they got number one on the charts with this for the first time in five years! They are still killing it nine years into their career, congratulations!!

Liewe Mensonides

I just dont know why, but they get me every single comeback again. Waiting for this for over a year feels worth the wait. Not sure if the MV was as good as the song, the kind of plottwist at the end was nice tho. Just stan apink tho

Malaki.H

It might be just me but the hook kinda reminds of a part in oh my girls guerilla?

Niko Foronda

I love how Meg is just there chillin in the background althroughout. #GetHerThatMic

Mazikeen

I love the song. It sounds so warm and beautiful. I am also not sure if I like it more than %% but %% is one of my favorite kpop tracks of all time.

Leon

Apink are hitting 9 years soon, still strong and will exist for a long time together Amazing comeback

Monica Raya

Why is no one hyping up Bomi. I am obsessed with her black outfit and her dancing. Queen. All queens just bomi snapped.

Black3ight

This song is now my 2nd favorite song of the year so far! Pushing So What down! :)

Mookie

"70s designs meeting The Grand Budapest Hotel" was also my conclusion after watching this video haha. APink are still killing it nine years after their debut! I really love the musical/visual direction they went for with their last three releases, it really suits them

Khem Otakusan

#1 Melon #1 Bugs #1 Genie Great Comeback it is!

RobotoMon

Namjoo finally gets her Era after 10 long years!!!. Also, people have been describing it as retro.

Ena

There are only two girl groups who have ever achieved an all-kill on the charts in their ninth year and that's Apink and Wondergirls. I'll always remember when Apink said there afraid of the future because many of the groups that debuted around the same time in 2011 disbanded, they are truly gold and I hope they last a long time.

Brooklyn

To me the aesthetic also has a 60’s mod feel as well, so almost like the transition out of late 60’s mod into the early 70’s with the tweed and stuff. It’s really interesting. The Grand Budapest Hotel is a pretty spot on description

Jonathan Tam

First time watching it I thought of SNSD's Lion heart or wonder girls' why so lonely. Also, I think the sound they have is super airy, synth forward choruses and even though eunji gets to pop off with her strong voice, choruses are geared towards bomi/namjoo that have a slightly nasal tone. Going back to 1도 없어 when bomi started in the chorus was really quite jarring but they've made it work again and again.