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Finally, long requested; it's here! And boy this is a long ass video.

Link: https://youtu.be/lM7x_NreBZk

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The Kulture Study: (G)I-DLE "LION" MV

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Comments

Gheonarak

Thanks for reaction! I would also love to know what you think of the changing aspect ratio in the video?

Jacob

I still think Miyeon is a more powerful vocalist than Minnie, you can see that in a lot of their covers and B-sides rather than title tracks. Minnie has more range tho

Thilde

That chorus still hits so damn hard. Hopefully people stop spamming about reacting to Lion in lives now! :')

NanoPIX

what do you mean you know they will go for a big american push? Do you have any insider information or it just about the articles that are around? Im honestly a bit worried, I just want them to continue being the idle i know, dont want any weird shenanigans to try appeal to the american market. Tho those might be useless worries.

Ryuusei023

I honestly think Idle has a big following internationally, especially with their 2 collabs (well, Soyeon and Miyeon at least) with Riot and League of Legends. But then again, most of their antis are also people from outside Korea, those affected by the "ethnic hip" thingy and the cultural appropriation stuff as well. As a stan of Idle, I'm both excited and scared as to how they will appeal to the American market if they do pull through with it.

NanoPIX

Thats the thing, they are doing perfectly fine now, they dont need to change anything to appeal to the american market. They did a song camp a couple months ago and a few people there left me scared, ofc song camps may not mean anything...

AvaPlaya

They signed with an American agency about 3-4 months ago and stated they would be making a larger effort focused on the Western market. https://www.reddit.com/r/kpop/comments/d85opc/kpop_girl_group_gidle_to_focus_on_us_market_with/?utm_medium=android_app&utm_source=share And they're not changing their ways to make an American push, they're just making a focused effort on the market.

Thilde

I hope it works out for them but it honestly seems like a super risky move that could backfire

NanoPIX

I hope you are right, but them being in a studio with 2 producers that make whatever type of sound that is trending at the time and a youtube twerker really rubs me the wrong way.

Jacob Clifton

(G)I-dle does what they want. That should be clear already. Soyeon does so much of the work on the music side but what she doesnt directly do is market. Cube does that for them excelently which is why soyeon has gotten two oppurtunities to work on song that would be shown to a very large audience through Riot Games and League of Legends. (G)I-dle has already entered the american market through that and they made an american 90's hip hop inspired song. All they did was hire a seperate company to help market them in america better since that isn't cube's forte. Soyeon already has a love for american culture and music, most of the girls do actually; if anything, this is just more support for what Soyeon already does best which is take from other cultures to make something unique. This might mean american concert performances even. I dont see how everyone is not just excited about this! As if Soyeon would lose her way and make a bad song.

Jacob Clifton

i mean thats already known. Miyeon is the "Power Vocal." Thats how she used to introduce herself. They are both main vocalist though, just depends in the song for which one is best. MIyeon can belt, everyone thats listened to MAZE knows that. Her voice is clear and strong. Where as Minnie, as pd said, has a little bit of a lisp and it makes her voice unique and adds in a lot of color. It sounds more like a roar when she belts that high than if Miyeon did it, because roars are not clear. Minnie was better for that part, Miyeon got the first part of the chorus everytime though because that part needs to be truly powerful and she killed it.

Jacob Clifton

I appreciate the analysis of all the sets. It helps open my eyes to parts i completely missed even after watching it over 30 times xD

NanoPIX

This is not about good or bad songs. I trust Soyeon fully on that part. I dont trust cube more specifically their management. They domestic and chinese fanbases are growing, they should wait until they have an established strong fanbase, if they go too soon to america their korean/chinese fanbase growth is doomed. Like it or not who buys the most albums is their asian fanbase, they should ride this growth this year and focus on america at the end of the year/ early next year.

Sjamie1398

AYYYYYYY HE'S BACK AT IT WITH THE YUQI THUMBNAILLL

Sara

i hope you'll watch their dance performance of put it straight nightmare ver. (and a halloween version to boot!!) the production value is really good and it was so enjoyable, g-idle seems to be at their strongest performance wise with lion and put it straight https://www.youtube.com/watch?v=SBtF_e6XWnc

Sara

that being said i dont want to just comment to ask for more content- thank you for this analysis! lion has to be one of the most visually engaging mvs id seen all year just from a set design standpoint, it may not be flashy but well utilized simple sets will overwhelm high production cgi sets any day

Ryuusei023

I believe he already saw the nightmare version when he watched all queendom episodes.

Sara

not the official performance! the halloween dance practice that i linked

SYFG

Soyeon had a hand in the set production for this MV Soyeon just loves production and creative aspects so much... It's great to see her grow.... I loved the MV too especially the set designs of Minnie, Miyeon and Yuqi... It was incredible 💚