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And finally, here you go!

Took me a while to take care of it, but it's here now!

I think you can learn a thing or two about backgrounds, it's a pretty easy workflow! I'm actually using pictures for the outside and blur it with a directionnal blur

The rest of the vehicule is made as usual by using light+shadows... But! I added a bit more textures, handmade for some to make the look feels a bit more realistic

The best way to do so is by taking a reference picture and a "style goal" picture. For example, my reference picture is a car interior, my "style goal" is the background of the actual Mcdonald's ad. You need to understand how it's been made by analysing it, and try to reproduce the feeling as close as you can.

I also played with the focus by blurring out a few things, you can play with this as well


For the character, nothing really too fancy. I thought about doing no shading/texturing at all, but I ended up doing just a little bit on the skin and nails, to make them pop up a tiny bit. What's interesting here is that I took that liberty because THIS is a still image. The ad is an actual animation, in which you'll probably fin less details, because the picture moves.

Here you can add a bit more details if you want, but it's up to you to decide what to add and if you need to add or not. I added as much as I felt it would seem fit, to avoid having a flat picture, but not too much to avoid killing the feel of the original ad.


Anyways, as usual, if you have any question, feel free to ask! I'll be more than glad to answer.

Silver wolf will probably come out tomorrow because I'm too tired to get to it properly right now... But have fun with this one in the meantime!

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