002: Steve Saves the Day! (Patreon)

In 1997, Apple was nearing insolvency, and their share price was below 20 cents (on a split-adjusted basis). They needed a rescue, but not just any rescue… a Steve Jobs rescue! Today, Krazy Ken and Brad discuss the Macworld keynote where Steve Jobs unveils the underpinnings of Apple's next-gen operating system, and we recap the genesis of the famous "Think Different" campaign.

Show Notes, Transcription, and More:

https://applekeynotechronicles.transistor.fm/episodes/002-steve-saves-the-day

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