Sewing: Butterick Clothes-Ups Of 1942 Horne Motion Picture Service (Patreon)

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A silent look at clothing made from Butterick dress patterns. Photographed by Neil P Horne.

Originally a public domain film from the National Archives or Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.

https://en.wikipedia.org/wiki/Pattern_(sewing)

Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/

In sewing and fashion design, a pattern is the template from which the parts of a garment are traced onto fabric before being cut out and assembled. Patterns are usually made of paper, and are sometimes made of sturdier materials like paperboard or cardboard if they need to be more robust to withstand repeated use. The process of making or cutting patterns is sometimes condensed to the one-word Patternmaking, but it can also be written pattern(-)making or pattern cutting.

A sloper pattern (home sewing) or block pattern (industrial production) is a custom-fitted, basic pattern from which patterns for many different styles can be developed. The process of changing the size of a finished pattern is called grading.

Several companies, like Butterick and Simplicity, specialize in selling pre-graded patterns directly to consumers who will sew the patterns at home. Commercial clothing manufacturers make their own patterns in-house as part of their design and production process, usually employing at least one specialized patternmaker. In bespoke clothing, slopers and patterns must be developed for each client, while for commercial production, patterns will be made to fit several standard body sizes...

https://en.wikipedia.org/wiki/Butterick_Publishing_Company

The Butterick Publishing Company was founded by Ebenezer Butterick to distribute the first graded sewing patterns. By 1867, it had released its first magazine, Ladies Quarterly of Broadway Fashions, followed by The Metropolitan in 1868. These magazines contained patterns and fashion news...

History

19th century

In the spring of 1867, E. Butterick and Co. began publishing Ladies Quarterly of Broadway Fashions. In 1868, the monthly magazine The Metropolitan began publication. Both magazines were aimed at women and served as a means to sell Butterick paper patterns via mail order.

In 1873, the two magazines were merged into a single publication, The Delineator. The magazine served as a marketing tool for Butterick patterns and discussed fashion and fabrics, including advice for home sewists.

By 1876, E. Butterick & Co. had become a worldwide enterprise selling patterns as far away as Paris, London, Vienna and Berlin, with 100 branch offices and 1,000 agencies throughout the United States and Canada.

20th century

In 1903, the company built the Butterick Building at Spring Street and MacDougal Street (now Sixth Avenue) in Manhattan. The building, which still stands, is 16 stories tall and has an additional two stories underground.[6] Parts of the building interior were designed by Louis Tiffany, and it housed the second largest printing plant in the world (second only to the Government Printing Office in Washington, D.C.).

In 1926, S.R. Latshaw was president of the Butterick Publishing Co.

One of Butterick's subsidiary companies was the Ridgway Company, which they purchased in 1909 and published the pulp magazines Romance, Everybody's Magazine and Adventure.

After 1950

In 1961, Butterick licensed the name and trademark Vogue Patterns from Condé Nast Publications, Inc. and purchased its pattern division. The company was purchased in 1967 by American Can Company and became a subsidiary renamed the Butterick Fashion Marketing Co. In the 1970s, sewing lost popularity and sales began to suffer. In 1983 Butterick's management group headed by Bill Wilson and John Lehmann purchased the company from American Can Company. William Proctor Wilson was the first chief executive officer of the privatized Butterick. In 1988 management sold approximately 60 percent of the company to Robert Bass's Acadia Investors. In 1988 Wilson was succeeded as chief executive officer by John Lehmann. In 2001, The McCall Pattern Company acquired Butterick and Vogue Patterns, and it still continued printing and marketing sewing patterns in and under all three lines as of the middle of February 2016. These continued to be sold from fabric and sewing-supplies stores like Jo-Ann Fabrics and Hancock Fabrics; Walmart commenced to offer them as well...