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'Describes the market research undertaken by Corning Glass Works prior to marketing a coffeemaker... head shots of women thinking about purchasing items, saying things like "Oh, I like THAT one!"... ' Hosted by Chet Huntley.


Originally a public domain film from the Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.

The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).


https://en.wikipedia.org/wiki/Corning_Inc.

Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/


Corning Incorporated is an American multinational technology company that specializes in specialty glass, ceramics, and related materials and technologies including advanced optics, primarily for industrial and scientific applications. The company was named Corning Glass Works until 1989. Corning divested its consumer product lines (including CorningWare and Visions Pyroceram-based cookware, Corelle Vitrelle tableware, and Pyrex glass bakeware) in 1998 by selling the Corning Consumer Products Company subsidiary (now known as Corelle Brands) to Borden, but still holds an interest of about 8 percent.


As of 2014, Corning had five major business sectors: display technologies, environmental technologies, life sciences, optical communications, and specialty materials. Corning is involved in two joint ventures: Dow Corning and Pittsburgh Corning. Quest Diagnostics and Covance were spun off from Corning in 1996. Corning is one of the main suppliers to Apple Inc. since working with Steve Jobs in 2007 to develop the iPhone; Corning develops and manufactures Gorilla Glass, which is used by many smartphone makers. It is one of the world's biggest glassmakers. Corning won the National Medal of Technology and Innovation four times for its product and process innovations...


Corning Glass Works was founded in 1851 by Amory Houghton, in Somerville, Massachusetts, originally as the Bay State Glass Co. It later moved to Williamsburg, Brooklyn, New York, and operated as the Brooklyn Flint Glass Works. The company moved again to its ultimate home and namesake, the city of Corning, New York, in 1868 under leadership of the founder's son, Amory Houghton, Jr.


Over 147 years later, Corning continues to maintain its world headquarters at Corning, N.Y. The firm also established one of the first industrial research labs there in 1908. It continues to expand the nearby research and development facility, as well as operations associated with catalytic converters and diesel engine filter product lines. Corning has a long history of community development and has assured community leaders that it intends to remain headquartered in its small upstate New York hometown.


The California Institute of Technology's 200-inch (5.1 m) telescope mirror at Palomar Observatory was cast by Corning during 1934–1936 out of low expansion borosilicate glass. In 1932, George Ellery Hale approached Corning with the challenge of fabricating the required optic for his Palomar project. A previous effort to fabricate the optic from fused quartz had failed. Corning's first attempt was a failure, the cast blank having voids. Using lessons learned, Corning was successful in the casting of the second blank. After a year of cooling, during which it was almost lost to a flood, in 1935 the blank was completed. The first blank now resides in Corning's Museum of Glass...


The company had a history of science-based innovations following World War II and the strategy by management was research and "disruptive" and "on demand" product innovation.


In 1962 Corning developed Chemcor, a new toughened automobile windshield... Corning terminated its windshield project in 1971, after it turned out to be one of the company's "biggest and most expensive failures." However, like many Corning innovations, the unique process to manufacture this automotive glass was resurrected and is today the basis of their very profitable LCD glass business.


In the fall of 1970, the company announced that researchers Robert D. Maurer, Donald Keck, Peter C. Schultz, and Frank Zimar had demonstrated an optical fiber with a low optical attenuation of 17 dB per kilometer by doping silica glass with titanium. A few years later they produced a fiber with only 4 dB/km, using germanium oxide as the core dopant. Such low attenuations made fiber optics practical for telecommunications and networking. Corning became the world's leading manufacturer of optical fiber...

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American Women: Partners in Research 1960 Corning Glass Works; Chet Huntley

Support this channel: https://paypal.me/jeffquitney OR https://www.patreon.com/jeffquitney more at http://quickfound.net/ 'Describes the market research undertaken by Corning Glass Works prior to marketing a coffeemaker... head shots of women thinking about purchasing items, saying things like "Oh, I like THAT one!"... ' Hosted by Chet Huntley.

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