Gasoline Supercharged with Petrox: "Exclusively Yours" 1954 The Texas Company (Texaco) (Patreon)

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'Texaco sales film aimed at Texaco dealers, introducing a new high octane gasoline with the additive "Petrox." Excellent cutaway engine illustrates pistons in use; also good animation of same. Shows advertising in support of product roll-out.'

Originally a public domain film from the Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.

The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).

https://en.wikipedia.org/wiki/Texaco

Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/

Texaco, Inc. ("The Texas Company") is an American oil subsidiary of Chevron Corporation. Its flagship product is its fuel "Texaco with Techron". It also owns the Havoline motor oil brand. Texaco was an independent company until its refining operations merged into Chevron Corporation in 2001, at which time most of its station franchises were divested to the Shell Oil Company. It began as the Texas Fuel Company, founded in 1901 in Beaumont, Texas, by Joseph S. Cullinan, Thomas J. Donoghue, Walter Benona Sharp, and Arnold Schlaet upon the discovery of oil at Spindletop.

The Texas Fuel Company was not set up to drill wells or to produce crude oil. To accomplish this, Cullinan organized the Producers Oil Company in 1902 as a group of investors affiliated with The Texas Fuel Company. Men like John W. ("Bet A Million") Gates invested in "certificates of interest" to an amount of almost ninety thousand dollars. Future restructuring would merge Producers Oil Company and The Texas Fuel Company as Texaco when the company needed additional funding which J.W. Gates provided in the amount of around $590,000.00 in return for company stock.

For many years, Texaco was the only company selling gasoline under the same brand name in all 50 US states, as well as Canada, making it the most truly national brand among its competitors. It was also one of the Seven Sisters which dominated the global petroleum industry from the mid-1940s to the 1970s. Its current logo features a white star in a red circle (a reference to the lone star of Texas), leading to the long-running advertising jingles "You can trust your car to the man who wears the star" and "Star of the American Road." The company was headquartered in Harrison, New York, near White Plains, prior to the merger with Chevron.

Texaco gasoline comes with Techron, an additive developed by Chevron, as of 2005, replacing the previous CleanSystem3. The Texaco brand is strong in the U.S., Latin America and West Africa. It has a presence in Europe as well; for example, it is a well-known retail brand in the UK, with around 850 Texaco-branded service stations...

In 1954, the company added the detergent additive Petrox to its "Sky Chief" gasoline, which was also souped up with higher octane to meet the antiknock needs of new cars with high-compression engines. The next year, Texaco became the sole sponsor of The Huntley-Brinkley Report on NBC-TV. In 1959, the Texas Company changed its corporate name to Texaco, Inc. to better reflect the value of the Texaco brand name, which represented the biggest selling gasoline brand in the U.S. and only marketer selling gasoline under one brand name in all 50 states. It also acquired McColl-Frontenac Oil Company Ltd. of Canada and changes its name to Texaco Canada Limited. Around this time, Paragon Oil, a major fuel oil distribution company in the northeastern U.S, was acquired...