Chevy Bel Air, 210 & 150: "The Biggest News" 1953 Chevrolet Commercial No. 3 (1952) General Motors; Jam Handy (Patreon)

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Theatrical screen ad for the 1953 Chevys.

Originally a public domain film from the Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.

The film was silent. I have added music created by myself using the Reaper Digital Audio Workstation and the Independence and Proteus VX VST instrument plugins.

https://en.wikipedia.org/wiki/Chevrolet_Bel_Air

Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/

...In 1953 Chevrolet renamed its series, and the Bel Air name was applied to the premium model range. Two lower series, the 150 and 210, also emerged (as successors to the Special and Deluxe series, respectively). The 1953 Chevrolet was advertised as "Entirely new through and through," due to the restyled body panels, front and rear ends. However, essentially these Chevrolets had similar frame and mechanicals to the 1949–1952 cars.

The 1953–1954 Chevrolet range had a unique and somewhat awkward look about it and much of this stemmed from its role as a transitional model to introduce a raft of changes that were necessary to pave the way for the introduction of the 1955–1957 range that really established the Bel Air as a cultural icon. The pre-war technology, such as torque tube drive, six-cylinder splash feed engines, knee action suspension, split windshields, etc., of the early models was phased out and the foundations for the first post war modern Chevrolet passenger car were finalized in this 1953–1954 model. The Bel Air series featured a wide chrome strip of molding from the rear fender bulge to the rear bumper. The inside of this stripe was painted a coordinating color with the outside body color, and "Bel Air" scripts were added inside the strip. Lesser models had no model designation anywhere on the car, only having a Chevy crest on the hood and trunk. 1953 was the first year for a curved, one-piece windshield.

Bel Air interiors had an optional massive expanse of chrome across the lower part of the dashboard (most were painted), along with a deluxe Bel Air steering wheel with full chrome horn ring. Carpeting and full wheel covers rounded out Bel Air standard equipment...

https://en.wikipedia.org/wiki/Chevrolet_210

The Chevrolet Two-Ten, or 210, was the midrange model of the Chevrolet car from 1953 to 1957. It took its name by shortening the production series number (2100) by one digit in order to capitalize on the 1950s trend toward numerical auto names. The numerical designation '"210"' was also sporadically used in company literature. It replaced the Styleline DeLuxe model available in previous years. The Two-Ten was discontinued after the 1957 model year to be replaced by the Biscayne...

History

The Two-Ten series, introduced for the 1953 model year, replaced the Styleline DeLuxe series. It was actually the best-selling Chevrolet model during 1953 and 54, offering a balance of style and luxury appointments unavailable in the base 150 series, but was less costly than the glitzy Bel Air. Two-Tens offered the widest choice of body styles for 1953, including a convertible, Sport Coupe hardtop, two- and four-door sedans, and four-door station wagons.

As the American public began to prefer posh to economy, the Bel Air began to outsell the lesser series, including both 150 and 210 models. As a partial answer to this, Chevrolet re-introduced the Two-Ten Sport Coupe hardtop in the middle of the 1955 model year, and also added a four-door Two-Ten hardtop Sport Sedan for 1956. Neither achieved the sales of their Bel Air counterparts, however, since they were only about $100.00 cheaper than the Bel Airs, which provided more luxury and premium exterior trim.

Unlike the 150 series, Two-Tens were always available with the same luxury options as the Bel Air, including the Powerglide automatic transmission, power window lifts and seat adjuster. The Two-Ten Townsman was the top station wagon model offered in 1953, but the Townsman was moved up to the Bel Air series for 1954, only to return to the Two-Ten for 1955. The lower-priced Handyman station wagon, a four-door model in 1953-54, became a two-door for 1955-57. Both were joined by a nine-passenger Beauville four-door wagon in 1956-57...

Two engines were used in each of the '53-'54 model years, the more powerful Blue Flame unit used with the Powerglide automatic transmission. All Two-Tens had a 3 speed Synchromesh manual transmission as standard, with two optional transmissions (see below). All engines are of the overhead valve (OHV) design. They are commonly referred to as "Stovebolt Sixes" because of the large slotted-head screws used to fasten the valve cover and pushrod covers to the block. 1954 was the last year for 6 volt electrical systems in Chevrolet vehicles...