Why WWE selected some locations for PLE events (Patreon)

WWE has a concentrated effort for their PLE events.

WWE has been going to Stadiums and international territories, in addition to places like Puerto Rico that they haven't been in 18 years. Fightful Select spoke with WWE sources who confirmed that the effort was made to maximize the buzz around said shows.

WWE has been putting extra care into the selection of PLE locations, and drastically changed its approach from 2022. They want each event to have a distinct purpose, whether that be thematic, financial, or strategic. For example, thematic would be Sami Zayn in Montreal for Elimination Chamber, or Bad Bunny hosing Backlash in Puerto Rico. Financial would be stadiums vs. arenas. Strategic would be London's event happening in prime time ahead of their rights renewals in the area, and also WrestleMania in Los Angeles around the time they're planning a sale of the company, and ahead of the TV rights renewals.

"It's about spacing out PLEs so the demand builds in market," said the higher up, noting on press releases they'll often point out it's their first time heading to a market for a PLE in quite some time, when applicable.