Eric Bischoff On WWE's Production, Brand Split (Patreon)
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When I spoke to Eric Bischoff last year before he worked for WWE, he mentioned that he thought WWE was produced too slick for their own good, and not nearly gritty enough. I asked him if he ever brought that up while he was in WWE, but he said that he wasn't really around long enough to even throw out something like that along the way. He did say that he had some pretty significant issues with the way a lot of things were shot there and goes into detail about those methods.
He isn't a fan of brand splits, at least how WWE has executed them, because they've failed in their execution. It seemed a lot more like he was for the idea of a brand split as long as it was utilized and maintained some level of exclusivity and an aura around it, but considering WWE gets in their own way repeatedly, doesn't seem keen on it. We spoke about WCW's ill-fated brand split idea when Thunder was introduced, as well. Bischoff didn't want to do WCW Thunder, but agreed their roster was good enough to be split in half and performed well, but pretty early into Thunder's run, they had a whole new set of budget issues presented to them from the top of things.