BigTech going after TradFi (Patreon)
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Last week we saw Twitter rebrand to X and partner with the Israeli-founded online trading company eToro to allow its users to trade stocks, cryptocurrencies and other assets.
This week we have Apple!!!! Goldman Sachs has partnered with Apple to introduce a new savings account that offers a 4.15% yield. It's worth noting that this yield is lower than what's offered by money market funds and is 1% lower than the current 3-Month Treasury Bill Yield of 5.21%. Despite this, many people are unaware of these differences and are likely to show a strong interest in Apple's new product.
Think of the reach and integration with the iPhone.... as Sanjay says CONVENIENCE IS THE MOTHER OF ALL CARELESSNESS
That being said, may end up being a bate and switch and once rates fall again the GS rates on the Apple card could fall down to 1%... but even that is better than this crap