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Blizzard Entertainment President J. Allen Brack is a man who knows he doesn't have to apologize, and that's why he's never done it. 

Sure, you may feel like you've heard him apologize, and he may even say sorry. He doesn't actually apologize though, and after several issues with Blizzard and its behavior, the hallmarks of the Brack Apology - the Brackology - have become clear. 

His routine is transparent, but it never needs to be anything else, because he knows full well he doesn't have to apologize. Not for Blitzchung, not for Warcraft 3: Reforged, not even for how Blizzard damaged the careers of an entire league of pro Heroes of the Storm players. 

The Brackology is never sorry, but it is always insulting. 

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J. Allen Brack's Unrepentant Bullshit (The Jimquisition)

http://www.patreon.com/jimquisition http://www.thejimquisition.com https://www.thejimporium.com Blizzard Entertainment President J. Allen Brack is a man who knows he doesn't have to apologize, and that's why he's never done it. Sure, you may feel like you've heard him apologize, and he may even say sorry. He doesn't actually apologize though, and after several issues with Blizzard and its behavior, the hallmarks of the Brack Apology - the Brackology - have become clear. His routine is transparent, but it never needs to be anything else, because he knows full well he doesn't have to apologize. Not for Blitzchung, not for Warcraft 3: Reforged, not even for how Blizzard damaged the careers of an entire league of pro Heroes of the Storm players. The Brackology is never sorry, but it is always insulting. #Blizzard #Warcraft3 #Warcraft #Activision #HeroesoftheStorm #Hearthstone #Blizzcon #Diablo4 #Overwatch2 #JAllenBrack #Jimquisition #JimSterling #Overwatch #Diablo #Blitzchung __ Twitter: https://twitter.com/jimsterling Facebook: https://www.facebook.com/jimsterling0 Jim’s Big Ego (No Relation): http://bigego.com/ Bandcamp of the Sax Dragon - https://carlcatron.bandcamp.com Nathan Hanover - https://www.youtube.com/channel/UC-8L7n7l11PJM6FFcI6Ju8A

Comments

Anonymous

As someone who was born in Mississippi and lived there for 23-ish years, I'm glad you got out.

Trevor Bond

This is why I'm glad I got out of buying mainstream games forever ago.

Kraken

The fact that the Forbes headline reads: "Warcraft Reforged's Worst Ever User Rating Shows the Problem With User Reviews" kind of makes me want to collectively slap Forbes upside the head. Yes, Forbes... It's the user reviews that are the problem that requires redress. Must think of the poor, innocent publishers.

Alex

Warcraft 3, yet another game I refuse to buy. I'm so glad that Brack seems to double down when he should (or even while) be apologizing; like he usually does. (slow clap)

Alyena

I completely agree with you, but you have to keep in mind who Forbes's target audience is.

Anonymous

If you like beer visit Monk's Cafe

Anonymous

Brack used to be such a cool guy. Saw him on BlizzCons years ago. He was really just ''one of the guys'' passionately working on his hobby. Now he's just an Activision sock puppet. He's one of the last OGs left. Everyone else jumped ship or were pushed off the plank.