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It's tremendously gratifying to work as an artist and creator, and doubly so when I can give other artists and creators a boost in their journeys. Today's video is about the main pillars of my approach to online growth after I got serious and strategic about it, rather than the aimless and spontaneous posting I'd been doing for years beforehand. I came up with a diagram that helped me focus my creative energy, and ultimately build the foundation of my audience and business.

I go even deeper in my book by the way, and if you haven't pre-ordered Make Your Own Rules yet you've still got a chance to do so before February 6 and claim a ton of bonuses plus enter this massive music gear giveaway! More details at andrewhuang.com/book 

Hope the experiences I've shared in this video will be a help to you! Thanks as always for being a patron.

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The diagram that got me a million subscribers

Order my book before Feb 6 to get some exclusive bonuses + a chance to win some music gear! http://andrewhuang.com/book Subscribe → http://bit.ly/subAndrewHuang Learn music production with my online class: http://studio.com/andrew Merch! https://teespring.com/stores/andrewismusic Support my work on Patreon and be the first to get all my new music: http://patreon.com/andrewhuang ★ FOLLOW ME HERE ★ Instagram http://instagram.com/andrewismusic TikTok https://vm.tiktok.com/weEbNK/ Facebook http://facebook.com/andrewismusic Twitter http://twitter.com/andrewhuang ★ LISTEN TO MY MUSIC ★ Spotify http://spoti.fi/2pF0qRB Apple https://music.apple.com/us/artist/andrew-huang/130057628 Bandcamp http://bit.ly/2oRWCby Tidal https://tidal.com/browse/artist/4956795 ★ GEAR ★ Disclosure: Most of these are affiliate links - if you buy anything through them (even if it's not the linked item) I'll receive a small percentage, which helps support my channel. My most used plugins https://www.pluginboutique.com/articles/1780?a_aid=51e478dc Ableton https://www.ableton.com/shop/live/?affiliate=TlTs9eL4 Keyboard https://bit.ly/2MH4xbN Headphones - lots of hype https://amzn.to/2JmTmDK Headphones - low latency wireless https://amzn.to/3Ap5Qnx Headphones - super pro omg https://amzn.to/2VOcmjz Modular (North America) https://www.pntrac.com/t/TUJGR0tHS0JHSUZFSE1CR0hMRUZL Modular (Europe) https://tidd.ly/3bNzKb9 Small audio interface https://amzn.to/2H7x4mx Big audio interface https://bit.ly/33r0SER Analog preamp/comp https://bit.ly/2RvrYIe Ableton Push https://www.ableton.com/shop/push/?affiliate=TlTs9eL44 How I learned synthesis https://bit.ly/2PROCoT Lav mic https://amzn.to/3ssEZ66 Main camera https://amzn.to/3FngomP 2nd camera http://amzn.to/2aHkv35 I use Distrokid to get my music on streaming platforms - get 7% off your first year here: http://distrokid.com/vip/huang ★ SPECIAL THANKS TO ALL MY TOP PATRONS ★ BattleXGamer Callum (clynaack) Oriol Ribera JAMIyin Y James Dai Russ Creech Patrice Breton Gnare Ada Lündhé florencia la rica Conjurer of the Magistus Tim Koulaev Daniel Coleman Tobias Gurdan -- Chapters 0:00 Perks for book pre-orderers 🔥 0:31 The perspective shift to approaching a creative career seriously 1:59 The idea filter for propelling growt 5:33 How I plan my content 9:08 Finding the best performing format for my channel 11:43 Boredom & burnout 14:26 More stories and lessons in my book! If you're new here, my name is Andrew Huang and I'm a musician who works with many genres and many instruments - and I've also made music with many things that aren't instruments like balloons, pants, water, and dentist equipment. For more info visit my website: http://andrewhuang.com You can also stream and download my 40+ albums and EPs at http://andrewhuang.bandcamp.com or check out my other videos at http://youtube.com/andrewhuang Thanks for watching today and a big hug to you if you share this video with someone!

Comments

Alexandre Enkerli

Unlike the #Ikigai side reappropriation of half-digested content (which still proves useful), the diagram is exactly your own, from your own reality, needs, experiences. Strikes me as well that part of this phase in your career has also meant a shift in audience. Not merely in size. In texture. You've given a whole lot more to musickers worldwide, though it may feel more niche. That goes right in line with recent comments you’ve made about collaboration. Feels more like you’re “one of us”. Otherwise, some chordists among us want those 💤.

Anonymous

i like creatives explaining their processes, especially when they understand what they're doing and why - so thank you for the video, really enjoyed it