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In the early fifties, the US government had to reckon with the escalating nuclear arms race. The cold war meant that ascendant rival superpowers were amassing the tools of apocalypse. Internal committees and think tanks decided that they had to avoid the American people becoming terrified, paralyzed, and panicked about the bomb.

The solution? Make people afraid.

Citizens should fear the bomb. But they shouldn’t lose their heads. Fear is manageable. Panic is not. 

The Federal Civil Defense Administration organized messaging and educational campaigns to show how people could defeat potential nuclear destruction with can do American spirit.  Officials hoped to fine tune nuclear anxiety, so it never lapsed into apathy or terror.

This series is brought to you by the QAA podcast. Thanks for supporting us on patreon!

https://qanonanonymous.com

Written by Travis View. Theme by Nick Sena (https://nicksenamusic.com). Additional music by Pontus Berghe and Nick Sena. Editing by Corey Klotz.

REFERENCES:

Chernus, Ira (2002) Eisenhower’s Atoms For Peace

Gladdis, John Lewis (2005) The Cold War: A New History

Masco, Jospeh (2014) The Theater of Operations: National Security Affect from the Cold War to the War on Terror

Oakes, Guy (1994) The Imaginary War: Civil Defense and American Cold War Culture

Osgood, Kenneth (2006) Total Cold War: Eisenhower's Secret Propaganda Battle at Home and Abroad

Starck, Kathleen (2010)  Between Fear and Freedom: Cultural Representations of the Cold War

Alert America!, Google Arts & Culture
https://artsandculture.google.com/story/alert-america-u-s-national-archives/awVBMrc3sxGJLg?hl=en

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Comments

Anonymous

Awesome episode

James Cook

Fall of Civilizations was my go to sleep podcast for a while and when Vaccine came out I was surprised to realize Annie was on Fall as well but now Trickle Down clearly having very similar production is a really awesome thing. Whoever is doing the production should become a team for hire. They could be the Neptunes of podcasting

Rorie

I have a textbook on uranium ore processing written in the 1950s that has the Atoms for Peace logo on the title page.

Brandi Ray

"Somewhere between apathy and terror" Thank you Travis for encapsulating my constant state of mind currently. Also loving the series very much!

audie, trinisphere enjoyer

Really enjoying this series! I’ve been reading a lot about the role of psychological, social work, and therapeutic experts in the creation of “recovered memories” during the Satanic panic of the 80s and think it would make for an awesome episode if it’s not on the agenda yet 👀

Anonymous

Stellar episode!

John Harwood

It’s not for the faint of heart, but the international bestseller by Herman Kahn, “On Thermonuclear War,” which was required reading at the RAND Corporation and Dept of State, tells you everything you need to know about Cold War psycho-engineering. Well, as long as you pair reading it with a viewing of Dr. Strangelove.

Anonymous

I tried the same with that series, but pseudo-Tim Curry just cracks me up so I gotta avoid those episodes.

Wowser6466

Blandford: That's incorrect Bob.

Anonymous

The USDA Farm Services Agency to this day is charged with food production safety as well as food distribution in times such as a nuclear attack. Every ten years they up date this. As well as every year the counties are supposed to up date a list of fertilizer storage, grain storage, ect. The Montana Civil Defense has a map of towns/areas that would be unsurvivable in a nuclear attack.

Anonymous

OG Adult Swim's Harvey Birdman had an amazing parody of the terror alert bullshit that included "pee pee pants," "blackwatch plaid," and a Rush album cover.

David McCurdy

looking forward to the next episode to see what others thought of the alert system. Maybe its just because I grew up in Northern Ireland during the troubles that means I don't really worry about those kind of threat levels. I always just took them as an indicator on how difficult it would be to get through airport security and how many items of clothing I needed to be ready to remove :)

Brian Long

This episode should win awards. Amazing work.